Shriram Properties to focus on mid-segment housing, aims to triple revenues, double sales volume in three years, forays into Pune real estate market.
Shriram PropertiesReal EstateMidsegment HousingPune Real Estate MarketChennai Real Estate MarketReal Estate PuneAug 30, 2024
Shriram Properties has launched a new brand identity called SPLNxT.
Shriram Properties will focus predominantly on mid-segments, including mid-market and mid-market premium.
Shriram Properties will foray into the Pune real estate market this year and scale up its annual sales to 8-9 million square feet by 2027.
Shriram Properties has committed investments of Rs 2,000 crore for its upcoming projects.
Shriram Properties has a strong presence in Chennai, with six completed projects and more than 7 million sq ft of development in the last 10 years.
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In contrast to affordable housing, which is priced below Rs 40 lakh, the mid-premium and premium segments have been experiencing a surge in sales. This trend reflects a growing preference among buyers for higher-quality homes with additional features and