Shriram Properties Revamps Focus on Mid-Market and Premium Sectors

Bengaluru: Real estate developer Shriram Properties aims to boost its presence in mid-market and mid-premium segments in Bengaluru, Chennai, Kolkata, and Pune.

Shriram PropertiesReal EstateMidmarketPremium SegmentsResidential Real EstateReal EstateAug 21, 2024

Shriram Properties Revamps Focus on Mid-Market and Premium Sectors
Real Estate:Shriram Properties, a leading real estate developer, is shifting its focus to the mid-market and mid-premium segments of the residential real estate market in Bengaluru, Chennai, Kolkata, and Pune. The company, which is celebrating its 25th anniversary, unveiled a new brand identity - SPLNxT - on Wednesday.

The company aims to achieve leadership in the mid-market and mid-premium segments over the next decade and targets to double its sales, triple its revenue, and quadruple its profits over the next three years. Shriram Properties is targeting cumulative sales of over 20 million square feet, with a focus on Bengaluru, Chennai, and Pune.

Currently, the company has a project pipeline of 42 projects with 42 million square feet of development potential. Of this, 24 million square feet is ongoing, and the remaining 18 million square feet is in future projects. Shriram Properties plans to double its future project inventory in 18-24 months.

Frequently Asked Questions

What is Shriram Properties' new brand identity?

Shriram Properties has unveiled a new brand identity - SPLNxT.

What is Shriram Properties' target for the next three years?

Shriram Properties aims to double its sales, triple its revenue, and quadruple its profits over the next three years.

What is Shriram Properties' project pipeline?

Shriram Properties has a project pipeline of 42 projects with 42 million square feet of development potential.

What is Shriram Properties' presence in the mid-segments?

Shriram Properties has a strong presence in the mid-segments, accounting for 67% of its completed and ongoing portfolio.

What is Shriram Properties' growth record since the introduction of RERA?

Shriram Properties' sales volume has been growing 3.5x to 4.6 million square feet and sales value growing 5x to Rs 2,362 crores and annual handovers jumping 4x to over 3,000 units in FY24.

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