Signature Global Sees 27% Sales Drop in Festive Quarter Despite Strong Housing Demand
Signature Global made total sales bookings of Rs 10,290 crore last financial year, becoming the fifth-largest listed developer by sales in India. For the financial year 2025-26, the company has set its target at Rs 12,500 crore for sales bookings. For this, it would have to realise almost Rs 6,000 crore in the current quarter.
Signature Global, a real estate firm, reported a sharp fall in sales bookings during the December quarter, even though this period usually sees strong home buying due to festivals. The Gurugram-based firm reported a 27 per cent decline in its sales bookings, bringing them down to Rs 2,020 crore in the October to December quarter of FY26. A year prior, during the corresponding quarter, the company had reported sales of Rs 2,770 crore, as per a filing with the stock exchange, IANS reported.
The company also sold fewer homes. During the quarter, Signature Global managed to sell 408 housing units, which was a significant dip from 1,518 units sold in the same period the previous year. Moreover, the total area sold also decreased to 1.44 million square feet, which was a reduction from 2.49 million square feet sold last year.
The festive season usually brings higher demand for homes. However, the company did not give any clear reason for the drop in its official filing. The October–December quarter is normally a strong period for real estate sales because festivals like Diwali encourage people to buy homes. Many developers offer discounts and special deals during this time.
Despite this trend, Signature Global saw lower sales. One possible reason could be the late launch of a major project. The company launched a large housing project on Dwarka Expressway only toward the end of December. This may have limited the number of bookings during the quarter. Since customers need time to visit projects and make decisions, a late launch can affect sales numbers.
The company’s performance for the first nine months of the current financial year also showed a slowdown. During this time, Signature Global disclosed its sales booking figure of Rs 6,680 crore, and this was 23 per cent less than the previous year's figure of Rs 8,670 crore, which was recorded in the same period. In the unit sales metric, the firm managed to sell 1,746 houses as opposed to 3,539 houses sold during the same timeframe last year. This indicates that the consumers were more alert or their purchases were postponed throughout the year.
Commenting on the results, Chairman Pradeep Kumar Aggarwal said the company delivered a healthy performance in the first nine months of FY26. He added that demand remains steady in the company’s main micro-markets. He also shared that the company’s new wellness-focused premium project, Sarvam at DXP Estate on Dwarka Expressway, received a good response from buyers. According to him, this shows that customers are now looking for better lifestyle features and healthy living spaces.
Signature Global made total sales bookings of Rs 10,290 crore last financial year, becoming the fifth-largest listed developer by sales in India. For the financial year 2025-26, the company has set its target at Rs 12,500 crore for sales bookings. For this, it would have to realise almost Rs 6,000 crore in the current quarter. This indicates that the company will require a strong recovery in bookings during the next few months. The launch of new projects and better sentiment among buyers may be the factors that would contribute to the increase in sales.
