Sobha Realty Launches Innovative ONE Sobha App to Enhance Customer Experience

Sobha Realty, a leading global luxury real estate developer, has introduced the ONE Sobha App, a comprehensive digital platform designed to elevate the customer journey with cutting-edge features and a focus on convenience.

Sobha RealtyOne Sobha AppLuxury Real EstateDigital EngagementCustomer ExperienceReal Estate NewsMay 17, 2025

Sobha Realty Launches Innovative ONE Sobha App to Enhance Customer Experience

Real Estate News:Sobha Realty, a leading global luxury real estate developer, has launched its new ONE Sobha App brand film, which aims to educate users about the unique features of this all-in-one digital platform. The app has been designed with great attention to detail, aiming to elevate every stage of the customer journey. With creative visuals and a narrative focusing on craftsmanship and convenience, the film, directed by renowned photographer and artist Tejal Patni and developed in collaboration with ANC Advertising Agency, showcases Sobha Realty’s vision of combining modern technology with a human touch. As part of the developer’s strategy to increase awareness and digital engagement across its global customer base, the film illustrates how the ONE Sobha App embodies the brand’s customer-centric approach, by offering a digital extension of the Sobha Realty experience for existing and new customers. Ashish Parakh, Group Chief Sales and Marketing Officer of Sobha Realty, said, “At Sobha Realty, we’ve always believed that true luxury is in the details. The ONE Sobha App is a natural evolution of our ‘Art of The Detail’ philosophy, offering a seamless and comprehensive tool that not only meets the functional needs of our customers but enriches their overall lifestyle, thoughtfully covering all aspects of their journey. By optimizing our digital channels, we renew our commitment to providing innovative solutions that can streamline our customers’ experience.” Aligned with Sobha Realty’s customer-first philosophy, the ONE Sobha App offers existing homeowners and residents a smart, secure, and effortless way to manage their properties. By harnessing technology to save residents’ time and efforts, the app allows customers to book amenities, request services, and manage guest access, further enhancing the unique luxury living experiences that Sobha Realty promises to its residents. Additionally, the ONE Sobha App enables potential homebuyers and investors to make informed decisions by granting streamlined access to real-time project updates, live inventory updates, and settle online payments with the highest levels of cybersecurity. In line with the global reach of Sobha Realty, the ONE Sobha App has customer support in over 100 languages, including English and Arabic. The ONE Sobha App represents a natural continuation of Sobha Realty’s focus on integrating innovation into luxury living. This focus is underpinned by its unique position as the only fully backward integrated real estate developer in the region, a model that has earned the company recognition as a case study at Harvard University. With complete in-house control over design, construction, and delivery, Sobha ensures quality and excellence at every touchpoint, from conceptualization to completion. Creative Agency: Alok Nanda & Company Creative Team: Cyrus Daruwala & Kudrat Pardiwala Client Servicing: Swati Maheshwari Production House: PATNI STUDIO Director: Tejal Patni Producer: Ajmal PM DOP: Mik Allen

Frequently Asked Questions

What is the ONE Sobha App? A: The ONE Sobha App is a comprehensive digital platform designed by Sobha Realty to enhance the customer journey, offering features for property management, booking amenities, and real-time project updates. Q: Who directed the ONE Sobha App brand film? A: The ONE Sobha App brand film was directed by renowned photographer and artist Tejal Patni. Q: What is Sobha Realty's philosophy? A: Sobha Realty's philosophy is centered around the 'Art of The Detail,' focusing on providing true luxury through attention to detail and customer-centric solutions. Q: How does the ONE Sobha App support potential homebuyers? A: The ONE Sobha App supports potential homebuyers by providing real-time project updates, live inventory updates, and secure online payment options. Q: What makes Sobha Realty unique in the real estate industry? A: Sobha Realty is unique as the only fully backward integrated real estate developer in the region, ensuring complete in-house control over design, construction, and delivery, which guarantees quality and excellence.

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