Sobha Realty's ONE Sobha App: A Digital Extension of Luxury Living
Sobha Realty, a leading global luxury real estate developer, has unveiled its new ONE Sobha App brand film, highlighting the app's unique features and its role in enhancing the customer journey.
Luxury Real EstateSobha RealtyOne Sobha AppDigital PlatformCustomer ExperienceReal EstateMay 17, 2025
With creative visuals and a narrative focusing on craftsmanship and convenience, the film directed by renowned photographer and artist Tejal Patni and developed in collaboration with ANC Advertising Agency, showcases Sobha Realty’s vision of combining modern technology with a human touch. As part of the developer’s strategy to increase awareness and digital engagement across its global customer base, the film illustrates how the ONE Sobha App embodies the brand’s customer-centric approach, offering a digital extension of the Sobha Realty experience for both existing and new customers.
Ashish Parakh, Group Chief Sales and Marketing Officer of Sobha Realty, said, “At Sobha Realty, we’ve always believed that true luxury is in the details. The ONE Sobha App is a natural evolution of our ‘Art of The Detail’ philosophy, offering a seamless and comprehensive tool that not only meets the functional needs of our customers, but enriches their overall lifestyle, thoughtfully covering all aspects of their journey. By optimizing our digital channels, we renew our commitment to providing innovative solutions that can streamline our customers’ experience.”
Aligned with Sobha Realty’s customer-first philosophy, the ONE Sobha App offers existing homeowners and residents a smart, secure, and effortless way to manage their properties. By harnessing technology to save residents’ time and efforts, the app allows customers to book amenities, request services, and manage guest access, further enhancing the unique luxury living experiences that Sobha Realty promises to its residents.
Additionally, the ONE Sobha App enables potential homebuyers and investors to make informed decisions by granting streamlined access to real-time project updates, live inventory updates, and online payments with the highest levels of cybersecurity. In line with the global reach of Sobha Realty, the app has customer support in over 100 languages, including English and Arabic.
The ONE Sobha App represents a natural continuation of Sobha Realty’s focus on integrating innovation into luxury living. This focus is underpinned by its unique position as the only fully backward integrated real estate developer in the region, a model that has earned the company recognition as a case study at Harvard University. With complete in-house control over design, construction, and delivery, Sobha ensures quality and excellence at every touchpoint, from conceptualization to completion.
Sobha Realty’s commitment to innovation and customer satisfaction is evident in the development of the ONE Sobha App. The app not only simplifies daily tasks for residents but also provides a comprehensive platform for potential buyers, making luxury living more accessible and convenient.
Frequently Asked Questions
What is the main purpose of the ONE Sobha App?
The main purpose of the ONE Sobha App is to offer a seamless and comprehensive digital tool that enhances the customer journey, providing both existing and potential customers with a convenient and secure way to manage their properties and access real-time information.
Who developed the brand film for the ONE Sobha App?
The brand film for the ONE Sobha App was developed in collaboration with ANC Advertising Agency and directed by renowned photographer and artist Tejal Patni.
What features does the ONE Sobha App offer to existing homeowners?
The ONE Sobha App offers existing homeowners a smart, secure, and effortless way to manage their properties, including booking amenities, requesting services, and managing guest access.
How does the app benefit potential homebuyers and investors?
The app provides potential homebuyers and investors with streamlined access to real-time project updates, live inventory updates, and secure online payment options, enabling them to make informed decisions.
What makes Sobha Realty unique in the real estate industry?
Sobha Realty is unique as the only fully backward integrated real estate developer in the region, ensuring complete in-house control over design, construction, and delivery, which guarantees quality and excellence at every touchpoint.
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