Sobha Realty's ONE Sobha App Brand Film: Elevating Customer Experience with Digital Craftsmanship
Sobha Realty, a leading luxury real estate developer, has launched a new brand film for its ONE Sobha App, showcasing the app's unique features and commitment to customer-centric luxury living.
Sobha RealtyOne Sobha AppLuxury Real EstateCustomer ExperienceDigital InnovationReal Estate NewsMay 17, 2025
The brand film, directed by renowned photographer and artist Tejal Patni and developed in collaboration with ANC Advertising Agency, features creative visuals and a narrative that emphasizes craftsmanship and convenience. It highlights Sobha Realty’s vision of combining modern technology with a human touch, reflecting the brand's commitment to customer centricity.
Ashish Parakh, Group Chief Sales and Marketing Officer of Sobha Realty, said, “At Sobha Realty, we’ve always believed that true luxury is in the details. The ONE Sobha App is a natural evolution of our ‘Art of The Detail’ philosophy, offering a seamless and comprehensive tool that not only meets the functional needs of our customers, but enriches their overall lifestyle, thoughtfully covering all aspects of their journey. By optimizing our digital channels, we renew our commitment to providing innovative solutions that can streamline our customers’ experience.”
The ONE Sobha App is designed to offer existing homeowners and residents a smart, secure, and effortless way to manage their properties. It allows users to book amenities, request services, and manage guest access, enhancing the unique luxury living experiences that Sobha Realty promises. For potential homebuyers and investors, the app provides streamlined access to real-time project updates, live inventory updates, and secure online payment options, enabling informed decision-making.
In line with Sobha Realty’s global reach, the ONE Sobha App supports over 100 languages, including English and Arabic. This multilingual support ensures that the app is accessible to a diverse customer base, further enhancing the company’s commitment to customer satisfaction.
The ONE Sobha App represents a natural continuation of Sobha Realty’s focus on integrating innovation into luxury living. As the only fully backward integrated real estate developer in the region, Sobha ensures quality and excellence at every touchpoint, from conceptualization to completion. This unique position has earned the company recognition as a case study at Harvard University, highlighting its commitment to excellence and innovation.
Creative Agency: Alok Nanda & Company
Creative Team: Cyrus Daruwala & Kudrat Pardiwala
Client Servicing: Swati Maheshwari
Production House: PATNI STUDIO
Director: Tejal Patni
Producer: Ajmal PM
DOP: Mik Allen
Frequently Asked Questions
What is the ONE Sobha App?
The ONE Sobha App is an all-in-one digital platform developed by Sobha Realty to enhance the customer journey. It offers a range of features for both existing homeowners and potential buyers, including property management, amenity booking, service requests, and real-time project updates.
Who directed the brand film for the ONE Sobha App?
The brand film for the ONE Sobha App was directed by renowned photographer and artist Tejal Patni.
What is Sobha Realty's philosophy behind the ONE Sobha App?
Sobha Realty's philosophy behind the ONE Sobha App is to combine modern technology with a human touch, offering a seamless and comprehensive tool that enriches the overall lifestyle of its customers.
How does the ONE Sobha App support potential homebuyers and investors?
The ONE Sobha App provides potential homebuyers and investors with real-time project updates, live inventory updates, and secure online payment options, enabling them to make informed decisions.
What languages does the ONE Sobha App support?
The ONE Sobha App supports over 100 languages, including English and Arabic, making it accessible to a diverse global customer base.
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