Sobha Realty's ONE Sobha App: Elevating the Digital Luxury Experience

Sobha Realty, a global leader in luxury real estate, has launched a new brand film for its ONE Sobha App, showcasing the app's unique features and commitment to customer-centric technology.

Sobha RealtyLuxury Real EstateOne Sobha AppCustomer CentricityInnovationReal EstateMay 17, 2025

Sobha Realty's ONE Sobha App: Elevating the Digital Luxury Experience

Real Estate:Sobha Realty, a leading global luxury real estate developer, has launched a new brand film for its ONE Sobha App, designed to educate users about the app's unique features and how it enhances the customer journey. The film, directed by renowned photographer and artist Tejal Patni and developed in collaboration with ANC Advertising Agency, highlights Sobha Realty’s vision of combining modern technology with a human touch. The ONE Sobha App is a meticulously crafted digital platform that aims to elevate every stage of the customer journey. With creative visuals and a narrative focusing on craftsmanship and convenience, the film illustrates how the app embodies Sobha Realty’s commitment to customer centricity. The app offers a digital extension of the Sobha Realty experience, catering to both existing and new customers. Ashish Parakh, Group Chief Sales and Marketing Officer of Sobha Realty, said, “At Sobha Realty, we’ve always believed that true luxury is in the details. The ONE Sobha App is a natural evolution of our ‘Art of The Detail’ philosophy, offering a seamless and comprehensive tool that not only meets the functional needs of our customers, but enriches their overall lifestyle, thoughtfully covering all aspects of their journey. By optimizing our digital channels, we renew our commitment to providing innovative solutions that can streamline our customers’ experience.” The ONE Sobha App is aligned with Sobha Realty’s customer-first philosophy and offers existing homeowners and residents a smart, secure, and effortless way to manage their properties. By harnessing technology to save residents’ time and efforts, the app allows customers to book amenities, request services, and manage guest access, further enhancing the unique luxury living experiences that Sobha Realty promises to its residents. Additionally, the ONE Sobha App enables potential homebuyers and investors to make informed decisions by granting streamlined access to real-time project updates, live inventory updates, and secure online payments. In line with the global reach of Sobha Realty, the app supports over 100 languages, including English and Arabic, ensuring accessibility for a diverse customer base. The ONE Sobha App represents a natural continuation of Sobha Realty’s focus on integrating innovation into luxury living. This focus is underpinned by its unique position as the only fully backward integrated real estate developer in the region, a model that has earned the company recognition as a case study at Harvard University. With complete in-house control over design, construction, and delivery, Sobha ensures quality and excellence at every touchpoint, from conceptualization to completion. Creative Agency: Alok Nanda & Company Creative Team: Cyrus Daruwala & Kudrat Pardiwala Client Servicing: Swati Maheshwari Production House: PATNI STUDIO Director: Tejal Patni Producer: Ajmal PM DOP: Mik Allen

Frequently Asked Questions

What is the ONE Sobha App? A: The ONE Sobha App is a digital platform designed by Sobha Realty to enhance the customer journey by offering a seamless and comprehensive tool for managing properties, booking amenities, and accessing real-time project updates. Q: Who directed the brand film for the ONE Sobha App? A: The brand film for the ONE Sobha App was directed by renowned photographer and artist Tejal Patni. Q: What languages does the ONE Sobha App support? A: The ONE Sobha App supports over 100 languages, including English and Arabic, ensuring accessibility for a diverse customer base. Q: How does the ONE Sobha App benefit existing homeowners? A: The ONE Sobha App offers existing homeowners a smart, secure, and effortless way to manage their properties, including booking amenities, requesting services, and managing guest access. Q: What makes Sobha Realty unique in the real estate industry? A: Sobha Realty is unique as the only fully backward integrated real estate developer in the region, with complete in-house control over design, construction, and delivery, ensuring quality and excellence at every touchpoint.

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