StayVista Expands into Branded Residences, Targets Rs 250 Crore in FY26
StayVista, a prominent luxury villa rental firm, has made a significant move into the branded residences market. This strategic expansion comes as domestic travel continues to experience a surge in activity. The company, known for its high-end rental properties, is now looking to offer a unique home-like experience in metro cities, catering to individuals who are away from home for extended periods.
The company currently has a limited presence in city locations but plans to shift its leisure-city mix to 80:20 over the next two to three years. This shift underscores StayVista's commitment to diversifying its offerings and tapping into the growing demand for comfortable, city-based accommodations.
Amit Damani, co-founder of StayVista, shared insights with Business Standard, stating, “While the market is still nascent, demand is definitely growing. We wanted to offer people a home-like experience in metro cities for people who are away from homes for a longer duration.” This new venture is not just a response to market trends but also a strategic move to capture a broader customer base.
StayVista's foray into branded residences begins in the Delhi-NCR region, where it currently operates three residence properties. The company has ambitious plans to expand its footprint to new geographies, including Pune, Mumbai, and Bengaluru. This expansion is expected to generate an additional revenue of Rs 25 crore, further solidifying StayVista's position in the market.
The demand for shorter stays, typically two nights, is significant, but there is also a notable 20% demand for longer stays, often spanning a fortnight. This varied demand pattern highlights the flexibility and appeal of StayVista's offerings. According to Damani, “In residences, we are seeing a bigger demand for shorter stays — typically for two nights, but almost 20 per cent of the demand is for longer stays spanning a fortnight.”
The branded residences are distinctly different from StayVista's leisure offerings. The company has observed that as many as 30% of bookings are for entire apartments, while the majority are for separate individual bedrooms within a larger apartment. This diverse range of options caters to a wide spectrum of customer preferences, from those seeking private, spacious living to those preferring more communal settings.
StayVista has set its sights on a significant milestone, aiming to achieve a revenue of Rs 250 crore in financial year 2025-26 (FY26). This ambitious target is part of a broader strategy that includes an initial public offering (IPO) planned for 2028. The company has already made substantial progress, growing its portfolio to 1,000 villas and recording a revenue of Rs 120 crore with a net profit of over Rs 2 crore in FY25.
With its strong foundation and strategic expansion, StayVista is well-positioned to capitalize on the growing demand for branded residences and continue its upward trajectory in the hospitality and rental market.
