Strategic Collaboration Advances Ananda Athashri Senior Living Project in Pune
In a significant move towards sustainable urban development, Paranjape Schemes, India Housing For All (AIF), and Unity Small Finance Bank have joined forces to finance and develop Ananda Athashri, a senior living project in Varve, Pune. This initiative sets the stage for affordable, climate-resilient housing townships across India.
Senior LivingAffordable HousingSustainable DevelopmentParanjape SchemesAnanda AthashriReal Estate NewsJun 09, 2025
The partnership has enabled early financial closure for the first phase of Ananda Athashri, part of the 40-acre Happiness Hub township, which will accommodate over 8,500 residents upon completion. With 500 homes dedicated to senior living, Ananda Athashri is designed as a serene, community-centric environment offering spiritual spaces, wellness zones, green infrastructure, and cost-effective pricing — 50% more affordable than comparable urban senior living projects.
“We have innovatively catalysed development funding within the current RBI rules to provide financial closure at an early stage to a developer of pedigree in the priority infrastructure sector with a proven track record of delivering thematic senior living homes over 25 years,” said Ranjan Ghosh, President, Unity Small Finance Bank.
Shrikant Paranjape, Promoter, Ananda Senior Living Private Limited, said, “We look forward to working together with India Housing For All and Unity Small Finance Bank on the current project and developing more senior living thematic projects in India. Over the past 25 years, we have delivered and perfected the maintenance of 4,000+ homes to make greater contributions as demand for such homes is driven from a rising demography of 130 Million in 2025 to 231 Million in 2050.”
“With an aim to catalyze the development and delivery of aspirational middle income affordable homes to 1.0 MM families by 2035 with first generation professional development partners, our partnership with Unity Small Finance Bank for Ananda Athashri provides a foundation for the initiative to commence its growth to reaching its full potential by catering to the nation build principles of Prime Minister Awas Yojna,” said Deep Sen, CEO & Founder, India Housing For All.
Ananda Athashri – Joyfully Divine, Auspicious New Beginning
Created specifically for senior citizens, Ananda Athashri is inspired by India’s rich spiritual and architectural heritage. Designed as a peaceful haven, the community reimagines the Char Dham experience through a beautifully landscaped miniature temple complex, meditation zones, comfortable lounges, a library, and a community canteen.
With homes priced 50% more affordably than comparable senior living homes within the city, Ananda Athashri does not compromise on different features, such as:
- 24×7 security surveillance
- Power backup for lifts and common areas
- Doctor’s consultation room and ambulance on call
- Full-time resident manager
Frequently Asked Questions
What is the Ananda Athashri project?
Ananda Athashri is a senior living project located in Varve, Pune, developed by Paranjape Schemes, India Housing For All (AIF), and Unity Small Finance Bank. It is part of the 40-acre Happiness Hub township and is designed to be a serene, community-centric environment for senior citizens.
How is Ananda Athashri different from other senior living projects?
Ananda Athashri is 50% more affordable than comparable urban senior living projects and offers a unique blend of spiritual spaces, wellness zones, green infrastructure, and modern amenities. It is designed to provide a peaceful and community-centric environment for senior citizens.
What are the key features of Ananda Athashri?
Key features of Ananda Athashri include 24×7 security surveillance, power backup for lifts and common areas, a doctor’s consultation room and ambulance on call, a full-time resident manager, and beautifully landscaped spiritual and wellness zones.
Who are the partners in the Ananda Athashri project?
The partners in the Ananda Athashri project are Paranjape Schemes, India Housing For All (AIF), and Unity Small Finance Bank. These organizations have joined forces to finance and develop the project, focusing on sustainable and affordable housing solutions.
What is the broader goal of this collaboration?
The broader goal of this collaboration is to build climate-resilient, middle-income affordable housing townships at scale across India’s urban regions, starting with Pune and the Mumbai Metropolitan Region (MMR). The initiative aims to cater to the growing demand for affordable senior living homes and contribute to the nation's housing goals.
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