Sukoon Empire: Controversial Halal Lifestyle Township Raises Questions
Sukoon Homes Builders and Developers, a lesser-known real estate developer, is behind the Sukoon Empire project, a ‘Halal lifestyle township’ near Mumbai, which has sparked controversy and political backlash.
Real EstateHalal LifestyleSukoon EmpireReligious SegregationHousing DiscriminationReal Estate MaharashtraSep 06, 2025
The project, called Sukoon Empire, is being developed by Sukoon Homes Builders and Developers in Karjat, Thane district, around 100 kilometres from Mumbai. Sukoon Homes Builders and Developers is a relatively lesser-known real estate developer that has announced the Sukoon Empire project as its flagship township. According to project details, Sukoon Empire is located in Damat, Karjat, and is expected to be completed by April 2030.
The township promises “authentic community living” and a “safe Halal environment” for families. Its promotional material highlights features such as dedicated prayer areas, communal spaces, and facilities designed to preserve cultural and religious values. The developers have marketed the project as a housing space tailored primarily for Muslim families, presenting it as a place where residents can raise children in what they describe as a Halal atmosphere.
The controversy erupted after a promotional video for Sukoon Empire went viral on social media. The video featured a woman in a hijab speaking about raising children in a Halal environment and living among “like-minded families.” The clip quickly drew mixed reactions. Some argued it was promoting religious segregation, while others defended the project, pointing out that Muslims often face housing discrimination in urban India, which pushes them towards self-contained communities.
The political backlash was swift. NHRC member and BJP leader Priyank Kanoongo called the video “poison” and accused the project of attempting to create a “nation within the nation.” BJP MLA Atul Bhatkhalkar wrote to Maharashtra Deputy Chief Minister Devendra Fadnavis, demanding strict legal action against Sukoon Homes Builders and Developers. He alleged the project was an instance of “land jihad” and said such advertisements threaten social harmony. He also urged the government to issue clear guidelines against promotional campaigns that encourage religious exclusivity.
Adding to the pressure, Shiv Sena (Eknath Shinde faction) spokesperson Krishna Hegde demanded the removal of the advertisement and a full probe into the intent behind the project. The National Commission for Protection of Child Rights (NCPCR) also flagged concerns, particularly about the message being sent through the video.
Additionally, the National Human Rights Commission (NHRC) has issued a notice to the Maharashtra government, asking for a detailed Action Taken Report (ATR). The state government has been directed to submit its report within two weeks.
Frequently Asked Questions
What is the Sukoon Empire project?
The Sukoon Empire project is a real estate development marketed as a 'Halal lifestyle township' located in Karjat, Thane district, around 100 kilometres from Mumbai. It is being developed by Sukoon Homes Builders and Developers.
What features does Sukoon Empire offer?
Sukoon Empire promises 'authentic community living' and a 'safe Halal environment' for families, with dedicated prayer areas, communal spaces, and facilities designed to preserve cultural and religious values.
Why did the project become controversial?
The project became controversial after a promotional video went viral on social media, featuring a woman in a hijab speaking about raising children in a Halal environment. The video drew mixed reactions, with some accusing it of promoting religious segregation.
What was the political response to the project?
Political leaders from the BJP and Shiv Sena demanded strict legal action against the developers, alleging the project promotes 'land jihad' and threatens social harmony. The NHRC and NCPCR also raised concerns and issued notices to the government.
What is the current status of the project?
The Maharashtra government has been directed by the NHRC to submit a detailed Action Taken Report (ATR) within two weeks. The project is currently under scrutiny and facing legal and political pressure.
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