Suniel Shetty Seeks Bombay High Court Protection Against Unauthorized Use of His Image
Bollywood actor Suniel Shetty has approached the Bombay High Court to protect his personality rights, as his images are being used without authorization on various platforms.
Suniel ShettyBombay High CourtPersonality RightsDeepfakeSocial MediaReal EstateOct 10, 2025
The matter was listed before Justice Arif Doctor, who reserved the order on Shetty's interim application for the takedown of the infringing content. Senior Advocate Birendra Saraf, representing Shetty, submitted that even deepfake pictures of Shetty are being uploaded on the internet. Saraf also highlighted the commercial use of Shetty's images without any authorization.
"Please see there is a real estate agency. There is an astrology website, which puts his photographs. Then there are those real estate agencies who are using his photographs as intervals," Saraf submitted. The Court was also informed that gambling websites are using Shetty's photograph despite his lack of association with them.
"There is merchandise being sold, posters of his face, etc," Saraf added. It was further pointed out that Shetty's grandchild's photographs were created using deepfake technology and posted on social media.
"There is a photograph of him with a grandchild, which is a deepfake. It's not a real photograph," the Court was told. Alleging infringement, passing off, and misuse in merchandising, Shetty has sought the removal of content from social media and directions against various respondents. His counsel clarified that he is not pressing for the blocking of entire websites but is restricting the prayer to the removal of infringing content.
Saraf was briefed by a team from Parinam Law Associates, including Advocates Jani Jain, Monisha Bhangale, Bijal Vora, and Tamanna Meghrajani.
Frequently Asked Questions
Why did Suniel Shetty move the Bombay High Court?
Suniel Shetty moved the Bombay High Court to protect his personality rights as his images are being used without authorization on various platforms, including social media and websites.
What kind of unauthorized use is Suniel Shetty facing?
Suniel Shetty is facing unauthorized use of his images for commercial purposes, such as promoting real estate, astrology, and gambling websites, as well as the creation and distribution of deepfake images.
What is the Bombay High Court's current stance on Shetty's case?
The Bombay High Court, presided over by Justice Arif Doctor, has reserved its order on Shetty's interim application for the takedown of infringing content.
Who is representing Suniel Shetty in this case?
Senior Advocate Birendra Saraf is representing Suniel Shetty in this case, along with a team from Parinam Law Associates.
What specific remedies is Suniel Shetty seeking from the Court?
Suniel Shetty is seeking the removal of infringing content from social media and directives against various respondents. He is not requesting the blocking of entire websites, only the removal of unauthorized content.
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