Tata Housing's Varnam Phase I Achieves ₹1,000 Crore in Sales in North Bengaluru
Tata Housing’s Varnam Phase I in North Bengaluru has achieved ₹1,000 crore in sales just 60 days after its market debut. The project, part of the 135-acre integrated township Carnatica, is a testament to the company’s strategic approach to premium housing and sustainable development.
Tata HousingVarnam Phase INorth BengaluruPremium HousingIntegrated TownshipReal Estate NewsOct 09, 2025
Spread across 20 acres, Varnam Phase I features 582 apartments and 48 townhouses and row houses, themed around the “grand symphony of life” inspired by Carnatic music. The project’s location—6.8 km from Kempegowda International Airport—and its proximity to the upcoming metro and suburban rail corridors have made Devanahalli one of the most sought-after residential hubs in Bengaluru’s northern corridor.
Since launch, Tata Housing recorded 1,090 walk-ins and 377 unit sales, translating into over ₹1,000 crore in bookings. Over 60% of sales were driven by 100+ channel partners, supported by an integrated marketing campaign combining digital, outdoor, and traditional media outreach across 15+ locations.
“Bengaluru’s premium housing market is evolving, and our strategy is to anticipate that change — creating integrated townships that balance lifestyle, sustainability, and long-term value,” said Sanjay Dutt, MD & CEO, Tata Realty and Infrastructure Ltd. “Achieving ₹1,000 crore in sales at launch highlights the trust customers continue to place in Tata Housing’s product quality and delivery assurance.”
Adding to that, Sarthak Seth, SVP & Chief Sales and Marketing Officer, said the milestone reflects “the success of an omni-channel strategy blending customer insight, digital innovation, and ecosystem partnerships.”
Carnatica, developed in partnership with MSR, builds upon the success of its earlier phases Swaram and Raagam, which together generated ₹850 crore in sales within 72 hours of launch. The township aims to deliver long-term value through design excellence, environmental sustainability, and community-focused living.
Tata Housing’s integrated township model has emerged as a key differentiator in the premium residential segment, appealing to buyers seeking well-connected, lifestyle-oriented developments outside city centers. The company’s focus on sustainability and quality construction aligns with the increasing demand for secure and amenity-rich living spaces.
Bengaluru continues to lead India’s real estate recovery, particularly in the mid to upper-income housing categories. With new airport infrastructure, expanding metro connectivity, and sustained tech-sector employment, North Bengaluru has become a magnet for both investors and end-users.
Tata Housing’s success with Varnam underscores this momentum and strengthens the company’s leadership in integrated township development—a segment expected to see sustained demand as buyers seek secure, sustainable, and amenity-rich living spaces. A subsidiary of Tata Realty and Infrastructure Ltd., Tata Housing is among India’s earliest corporate real estate developers, known for quality construction, transparency, and on-time delivery. With over 34 projects across India and the Maldives, the company caters to all consumer segments—from value housing to luxury townships—and is recognized for its green and sustainable developments.
Frequently Asked Questions
What is Varnam Phase I?
Varnam Phase I is a part of the 135-acre integrated township Carnatica in North Bengaluru, developed by Tata Housing. It features 582 apartments and 48 townhouses and row houses.
How much has Varnam Phase I achieved in sales?
Varnam Phase I has achieved ₹1,000 crore in sales since its market debut on August 15, 2025.
What inspired the theme of Varnam Phase I?
The theme of Varnam Phase I, inspired by Carnatic music, is described as the ‘grand symphony of life’.
What are the key features of the Carnatica township?
Carnatica, developed in partnership with MSR, is an integrated township that aims to deliver long-term value through design excellence, environmental sustainability, and community-focused living.
What is Tata Housing's approach to premium housing in Bengaluru?
Tata Housing’s approach to premium housing in Bengaluru is to create integrated townships that balance lifestyle, sustainability, and long-term value, appealing to buyers seeking well-connected, lifestyle-oriented developments outside city centers.
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