Tata Steel's Aashiyana Set to Achieve Rs 3500 Crore GMV in FY25, Revolutionizing Online Steel Purchases for Home Builders
Tata Steel's online platform Aashiyana expects to cross Rs 3500 crore GMV in FY25, with a growth rate of 30% YoY. The platform has contributed to building over 72,000 homes in FY24, with a huge potential for growth in the Indian market.
Tata SteelAashiyanaOnline Steel PurchasesHome BuildersReal EstateReal Estate NewsAug 15, 2024
Aashiyana's success can be attributed to its unique approach, which combines online and offline channels to provide a seamless experience for customers. The platform has a reach of close to 10,000 pin codes, with authorized dealers registered as sellers in the closed marketplace.
According to Ashish Anupam, Vice President-Long Products at Tata Steel, the company has plans to spruce up the platform with suitable offerings, and Aashiyana has a huge headroom to grow.
Frequently Asked Questions
What is Aashiyana?
Aashiyana is an online platform for individual home builders, launched by Tata Steel in FY19.
What is the projected GMV of Aashiyana in FY25?
The projected GMV of Aashiyana in FY25 is Rs 3,500 crore.
What is the primary customer base of Aashiyana?
The primary customer base of Aashiyana is middle-aged individuals from Tier 2 and 3 towns, with a growing number of younger consumers.
What is the idea behind Aashiyana?
The idea behind Aashiyana was to reach every corner of the country and make anyone who wants to buy or make a house a customer.
What is the growth rate of Aashiyana's GMV?
The growth rate of Aashiyana's GMV is 30% YoY.
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