The House of Abhinandan Lodha (HoABL) Transforms Vrindavan with Immersive Mixed Reality Experience
Mumbai, 17 February 2026: The House of Abhinandan Lodha (HoABL), India’s largest branded land developer, has unveiled a groundbreaking mobile-first, mixed reality experience for its Codename S.E.Z. (Spiritual Economic Zone) Vrindavan project. A simple QR code scan brings a peacock to life in mixed reality, guiding viewers through an immersive visual narrative of Vrindavan, ultimately unveiling the vision and film-led experience of Codename S.E.Z. Vrindavan. The campaign reached an impressive 15 million viewers in the first 24 hours, spanning online and offline channels.
Commenting on the campaign, Saurabh Jain, Chief Marketing Officer of The House of Abhinandan Lodha, said, “For decades, Vrindavan has been one of India’s most visited pilgrimage destinations, drawing sustained and recurring footfall. It is a powerful emotional landscape where faith, heritage, and a living cultural and spiritual economy intersect. Codename S.E.Z. Vrindavan is conceived with deep respect for that legacy. Our communication reflects the same intent: to engage people in a way that doesn’t just attract attention but leaves a lasting imprint. Thoughtfully planned around devotional proximity, heritage-led design, and curated infrastructure, the project brings together sanctity and modern aspiration, positioning itself as a future-ready response to Vrindavan’s long-term evolution.
We have always believed that land buying shouldn’t feel complicated. A key differentiator has been HoABL’s digital-first land buying model, which digitises the entire journey from discovery and documentation to payments and registration, backed by clear titles, regulatory approvals, and transparent processes. This activation brings that digital backbone to the forefront - one scan that connects consumers to verified information, one seamless pathway enabled by technology, and one step closer to confidence in land ownership.”
Conceptualised as the world’s only sensorial branded land development, Codename S.E.Z. Vrindavan project includes a grand clubhouse spanning over 1 lakh+ square feet and more than 40 amenities aimed at creating a fully immersive living experience. HoABL amplified the campaign through creator-led content and its own social platforms, achieving significant early momentum.
Early campaign metrics include: - Mixed Reality Engagement: 57,000 unique individuals scanned and experienced this MR journey on the day of the advertisement in The Times of India – Delhi edition, at an impressive 8% scan rate. - Social Performance: Drove 2 million total views across HoABL-led and influencer-led content, with overall reach touching 15 million in less than 24 hours across all social platforms.
The mixed reality experience campaign was created in partnership with Flam, an enterprise mixed reality company specialising in camera-led immersive storytelling. Designed to be intuitive and frictionless, the experience brings together motion, narrative, and mobile interaction to deliver a new kind of brand discovery, bridging newspaper readership and smartphone behaviour in one seamless flow.
About The House of Abhinandan Lodha In 2020, Mr. Abhinandan Lodha founded The House of Abhinandan Lodha (HoABL), revolutionizing real estate transactions through security, technology, transparency, convenience, and trust. HoABL has gained prominence by focusing on plotted developments in key locations where the government is investing in quality infrastructure, offering a seamless and transparent experience to investors and homebuyers. In less than five years, HoABL has sold about 13 million sq.ft. of developed land—all without meeting a single customer face-to-face and ahead of promised timelines—and has around 34 million sq.ft. under active development. HoABL has expanded its footprint across prime locations such as Alibaug, Anjarle, Ayodhya, Vrindavan, Dapoli, Goa, Khopoli, Nagpur, and Neral in Maharashtra, with upcoming developments in Amritsar, Shimla, and Varanasi. With plans to be in 48 cities nationwide, HoABL is tapping into the growing demand for plotted developments driven by existing and upcoming infrastructure projects and the appeal of tourist destinations. HoABL has never incurred a loss nor engaged in cash burning, distinguishing itself from most new-age start-ups. Positioning itself as a tech company within the real estate sector, HoABL is a business built from scratch. HoABL has also recently forayed into Vertical Real Estate Development with two marquee projects in South Mumbai and one in North Mumbai, totalling 3.1 million sq.ft.
