The Rise of Real Estate Influencers: How Home Brokers are Becoming Internet Celebrities
Meet the real estate brokers who are gaining internet fame with their home tour videos and charming on-camera presence.
Real Estate InfluencersHome BrokersSocial Media MarketingOnline PresencePersonal BrandingReal EstateSep 01, 2024
With a practised flamboyance, Kewalramani sweeps through rooms at a South Mumbai 2BHK, rattling off architectural features — “10.5 feet height”, “vintage granite tiles”, “old-world balcony” — while an iPhone cameraman keeps pace. His charm and charisma have brought him 1.1 million Instagram followers, 920,000 YouTube subscribers, and dozens of HNI patrons.
Kewalramani's success is not an isolated incident. Many real estate brokers are now leveraging social media to build their personal brand and attract clients. Mayank Agarwal, a real estate entrepreneur, has also built a significant following online.
Frequently Asked Questions
What is a real estate influencer?
A real estate influencer is a real estate professional who has built a significant following online and uses their social media presence to attract clients and promote their listings.
How can I become a successful real estate influencer?
To become a successful real estate influencer, you need to build a strong personal brand, provide value to your followers, and be authentic and transparent in your online presence.
What is the importance of online presence in real estate?
Online presence is crucial in today's digital age. It allows real estate brokers to build trust with their clients, establish themselves as experts in the field, and attract new clients.
How can I leverage social media to attract clients?
You can leverage social media by creating engaging content, using relevant hashtags, and building a community around your brand.
What is the role of personal branding in real estate?
Personal branding is crucial in real estate. It allows brokers to build trust with their clients, establish themselves as experts in the field, and attract new clients.
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