The Unfiltered Reality of Luxury Real Estate: Ryan Serhant's New Netflix Show
Ryan Serhant's new Netflix show, 'Owning Manhattan,' offers a candid look at the cutthroat world of New York City real estate. Get ready for a behind-the-scenes peek into the lives of the agents who sell luxury properties.
Luxury Real EstateRyan SerhantNetflixOwning ManhattanNew York City Real EstateReal Estate NewsJun 29, 2024
In an era where reality TV shows and social media have made it easier than ever to peek into rarefied real estate, Serhant believes that the draw is no longer the properties themselves, but the lives of the people who work in the business. His new show, which follows Serhant and his team of agents as they navigate the ups and downs of New York City real estate, is all about showcasing the highs and lows of building a career in this cutthroat environment.
Serhant, who founded his eponymous brokerage in 2020, is well-positioned to coach the newcomers who round out the cast. With four reality shows and a decade of television under his belt, he knows what it takes to make a compelling show. When Netflix scouted the original cast, Serhant told them to be ready to reveal vulnerable moments on camera and open up about their full journey with viewers, even the days they'd rather not share.
The show takes viewers on a journey of the challenges of building a career in New York City real estate, from losing a top agent to a rival firm to having to fire an employee for breaking company rules. Serhant had to test his own vulnerability on the show, too, as he navigated the challenges of being a CEO on camera for the first time.
Television, Serhant believes, has the power to tug at viewers' heartstrings and bring in new clients. With over 2 million followers on Instagram, 1.3 million followers on YouTube, and 806,000 followers on TikTok, Serhant already has a platform to share peeks into his daily life and business philosophy. But he knows that nothing compares with the power of television.
In the first episode of 'Owning Manhattan,' Serhant sets out to make his brokerage the No. 1 firm in New York City. He knows that the eyeballs — and clients — his new show will bring in will be crucial to achieving this goal. 'Our business is international,' he says. 'Netflix is the largest global distribution network on the planet.'
Frequently Asked Questions
What is Ryan Serhant's new Netflix show about?
Ryan Serhant's new Netflix show, 'Owning Manhattan,' offers a candid look at the cutthroat world of New York City real estate, showcasing the highs and lows of building a career in this environment.
What makes 'Owning Manhattan' different from other reality TV shows about real estate?
Serhant believes that the draw is no longer the properties themselves, but the lives of the people who work in the business, making 'Owning Manhattan' a more personal and relatable show.
How does Serhant's experience in television help him coach the newcomers on the show?
With four reality shows and a decade of television under his belt, Serhant knows what it takes to make a compelling show and is well-positioned to coach the newcomers who round out the cast.
What does Serhant hope to achieve with 'Owning Manhattan'?
In the first episode of 'Owning Manhattan,' Serhant sets out to make his brokerage the No. 1 firm in New York City, and he believes that the eyeballs — and clients — his new show will bring in will be crucial to achieving this goal.
Why does Serhant think television is more powerful than social media for showcasing his business?
Serhant believes that television has the power to tug at viewers' heartstrings and bring in new clients, which is why he thinks it's more effective than social media for showcasing his business.
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