Tonic Worldwide Secures Digital Mandate for Pranav Constructions (PCPL)
Pranav Constructions (PCPL), a leading real estate redeveloper based in Mumbai, has awarded its integrated digital marketing mandate to Tonic Worldwide. The mandate includes social media, SEO, and performance marketing, among other responsibilities.
Real EstateDigital MarketingRedevelopmentTonic WorldwidePranav ConstructionsReal EstateAug 18, 2025
PCPL specializes in the transformation and redevelopment of old buildings into modern residential spaces. They are known for timely completion, quality construction, transparency, and strong brand recall in the redevelopment space.
Tonic Worldwide will focus on strengthening PCPL's online presence, leveraging customer insights for market-fit digital campaigns and real-time engagement with prospective buyers.
Speaking of the association, Akshay Kripalani, Chief Sales and Marketing Officer of PCPL, said, 'PCPL aims to strengthen its leadership in the redevelopment segment and expand its portfolio. I believe Tonic Worldwide is the perfect partner to enhance our specialisation in providing quality, affordable housing; our reputation for timely completion with quality construction; and our relentless community focus. We look forward to bolstering customer satisfaction and community trust through this partnership.'
Chetan Asher, Founder & CEO of Tonic Worldwide, remarked, 'We carry a strong lineage in building brands in the real-estate space and have some pathbreaking campaigns to talk about. We look forward to supporting PCPL in their next phase of growth. With an upcoming IPO, we aim to spotlight their integrity, environmental stewardship, quality, and customer-centricity with communication suited for evolving buyer preferences.'
The account will be handled out of the agency's Mumbai office.
Frequently Asked Questions
What is the digital marketing mandate awarded to Tonic Worldwide by PCPL?
The mandate includes social media, SEO, and performance marketing, among other responsibilities.
What does PCPL specialize in?
PCPL specializes in the transformation and redevelopment of old buildings into modern residential spaces.
Who is Akshay Kripalani and what is his role in PCPL?
Akshay Kripalani is the Chief Sales and Marketing Officer of PCPL.
What does Tonic Worldwide aim to achieve with PCPL's upcoming IPO?
Tonic Worldwide aims to spotlight PCPL's integrity, environmental stewardship, quality, and customer-centricity with communication suited for evolving buyer preferences.
Where is the account being handled from?
The account will be handled out of Tonic Worldwide's Mumbai office.
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