Dhanteras and Diwali are prime times for gold purchases, but making the right choices can be tricky. Here are the top 7 mistakes to avoid when buying gold during these festive occasions.
Gold BuyingDhanterasDiwaliInvestmentMarket RatesReal Estate NewsOct 17, 2025

Checking the market price of gold is crucial to ensure you're not overpaying. Gold prices fluctuate daily, and knowing the current rate helps you negotiate better deals and avoid unfair charges.
The purity of gold is measured in carats, with 24 carat being the purest. Verifying the purity ensures you are getting the quality you are paying for. Always ask for a purity certificate from a reliable assaying lab.
A hallmark is an official mark that confirms the purity of the gold. It is usually stamped on the gold item and can be verified through the BIS (Bureau of Indian Standards). Buying hallmarked gold provides additional assurance and protection against fraud.
Making charges are the fees charged by the jeweler for crafting the gold into the desired design. These charges can vary significantly and can sometimes be as high as 20% of the gold's value. Always ask for a breakdown of the making charges and negotiate if possible.
Some jewelers offer buy-back options, which can be beneficial if you need to sell the gold in the future. However, the terms and conditions of these policies can vary widely. Make sure to read the fine print and understand the buy-back policy before making a purchase.

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