Truliv Secures Strategic Investment from BCCL to Expand Co-living and Hospitality Offerings
Co-living startup Truliv has secured a strategic equity partnership with Bennett, Coleman and Company Limited (BCCL) at a valuation of Rs 356.50 crore. The funds will be used to expand into new cities and diversify into emerging segments like holiday homes and retirement living.
ColivingInvestmentBcclTrulivReal EstateReal EstateJun 23, 2025
According to a press release, the fresh funds will be used to expand Truliv’s footprint into new cities, strengthen its technology platforms, and build out the next set of alternate asset classes in hospitality, including holiday homes and retirement living.
Founded in 2019 by Rohit Reddy and Ranjeeth Rathod, Truliv is a subsidiary of DRA and is focused on transforming the alternate asset class hospitality sector in India. The company aims to deliver impactful and future-ready living solutions that cater to the evolving needs of diverse demographic segments.
Operating through a built-to-suit, asset-light model, Truliv blends real estate efficiency with hospitality finesse. Its high-occupancy properties serve the growing base of mobile professionals, digital nomads, and young urban migrants in India. Truliv currently operates in the holiday homes segment as its second asset class, with several more offerings under development.
The company's upcoming portfolio includes student housing, retirement communities, and nature-centric living solutions. Each offering is designed to redefine residential experiences through innovation, quality, and lifestyle integration. With plans to scale into new cities and diversify into emerging segments like holiday homes, retirement living, and nature-centric stays, Truliv is projected to generate Rs 200 crore in annual revenue within the next three years.
Truliv’s strategic partnership with BCCL is expected to accelerate its growth and expansion plans, leveraging BCCL’s extensive network and resources. The company’s innovative approach and focus on high-quality living solutions position it well to meet the growing demand for flexible and modern living options in India.
Frequently Asked Questions
What is Truliv's business model?
Truliv operates through a built-to-suit, asset-light model that blends real estate efficiency with hospitality finesse. This model allows the company to offer high-occupancy properties that cater to mobile professionals, digital nomads, and young urban migrants.
What new segments is Truliv planning to enter?
Truliv is planning to expand into new segments such as holiday homes, retirement living, and nature-centric stays. These offerings are designed to meet the evolving needs of diverse demographic segments.
How much funding has Truliv raised so far?
Truliv has raised a total of 2.1 million US dollars in a seed funding round from DRA Homes and other investors, and has now secured a strategic equity partnership with BCCL at a valuation of Rs 356.50 crore.
What is Truliv's projected revenue within the next three years?
Truliv is projected to generate Rs 200 crore in annual revenue within the next three years, driven by its expansion plans and diversification into new segments.
How will the partnership with BCCL benefit Truliv?
The partnership with BCCL will provide Truliv with access to BCCL’s extensive network and resources, accelerating its growth and expansion plans. This strategic alliance is expected to enhance Truliv’s market presence and capabilities.
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