UltraTech Cement Expands into Wires and Cables with ₹1800 Crore Investment
UltraTech Cement, India’s leading cement manufacturer, is set to enter the wires and cables market with an investment of ₹1800 crore, aiming to commence operations by December 2026. The move is part of the company’s broader strategy to expand its presence
Ultratech CementWires And CablesConstruction Value ChainAditya Birla GroupKumar Mangalam BirlaReal EstateFeb 26, 2025
The company aims to commence operations in this segment by December 2026, with a production facility set to be established in Bharuch, Gujarat.
The move is positioned as an extension of UltraTech’s presence in the construction value chain.
Kumar Mangalam Birla, chairman of the Aditya Birla Group, stated, “We intend to expand our presence in the construction value chain through our foray in the cables and wires segment, which aligns with our vision of providing comprehensive solutions to our end customers in the construction sector.”
UltraTech’s board has approved the plan under its building products division, reinforcing the company’s strategy to position itself as a complete building solutions provider.
The company plans to leverage its extensive manufacturing expertise and strong customer connections to deliver high-quality wires and cables.
The expansion aligns with the Aditya Birla Group’s broader approach to move closer to end consumers.
The group has made significant strides in industries such as jewellery, fashion retail, real estate, and paints.
Within the construction ecosystem, the group already has a strong presence through UltraTech’s cement, Hindalco Industries’ aluminium and copper, and Grasim’s entry into paints last year.
Hindalco’s metal production will serve as a key raw material for the wires and cables segment.
UltraTech noted that the wires and cables industry has seen a revenue compound annual growth rate (CAGR) of approximately 13% between FY19 and FY24.
The company did not specify whether it aims for market leadership, but Birla has previously emphasized the group’s strategy of securing a top-two position in its businesses.
“With migration from the unorganised to the organised market, the outlook continues to remain robust, which provides an attractive opportunity for a new trusted player in the sector,” UltraTech stated.
UltraTech remains India’s leading cement producer, with a capacity exceeding 175 million tonnes per annum, achieved through both expansions and acquisitions.
A similar approach in the wires and cables segment could intensify competition for existing market leaders like Polycab India.
Separately, UltraTech announced that its scheme of arrangement with Kesoram Industries will take effect from March 1.
The company will issue one fully paid-up equity share of UltraTech Cement for every 52 fully paid-up equity shares of Kesoram Industries, with the record date to be announced by Kesoram.
Frequently Asked Questions
What is UltraTech Cement's new business venture?
UltraTech Cement is expanding into the wires and cables business with an initial investment of ₹1,800 crore over two years. The company aims to commence operations by December 2026.
Where will the new production facility for wires and cables be located?
The new production facility for wires and cables will be established in Bharuch, Gujarat.
How does this expansion align with UltraTech's broader strategy?
This expansion aligns with UltraTech’s strategy to become a complete building solutions provider by extending its presence in the construction value chain.
What other industries does the Aditya Birla Group operate in?
The Aditya Birla Group operates in various industries including jewellery, fashion retail, real estate, and paints. Within the construction sector, it has a strong presence through UltraTech’s cement, Hindalco’s metals, and Grasim’s paints.
What is the growth rate of the wires and cables industry in India?
The wires and cables industry in India has seen a revenue compound annual growth rate (CAGR) of approximately 13% between FY19 and FY24.
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