Whiteland Corporation Leads the Branded Residences Revolution in NCR
Branded residences are gaining traction in India's real estate market, especially in the National Capital Region (NCR). Whiteland Corporation's collaboration with Marriott International on the Westin Residences Gurugram project marks a significant milestone in this trend.
Branded ResidencesReal EstateNcrWhiteland CorporationMarriott InternationalReal Estate NewsJun 01, 2025
A recent addition to this growing trend is India’s first standalone branded residential project without the presence of an on-site hotel, located in Sector 103, Dwarka Expressway. Developed by Whiteland Corporation in collaboration with Marriott International, Westin Residences Gurugram is set to become the country’s first such offering.
Whiteland Corporation is an emerging developer focused on high-end, design-led developments. Spread across approximately 20 acres (7.78 hectares), the development will feature around 1,700 three- and four-bedroom residences, ranging from 248 to 402 square meters (2,673 to 4,328 sq ft). The master plan incorporates wellness-forward architecture, with elevated towers designed on stilts to allow uninterrupted green landscapes beneath—a concept shaped by a consortium of global design experts, including architect Hafeez Contractor, landscape specialists Coopers Hill, and interior consultants BM&A.
On the launch of Westin Residences Gurugram, Mr. Navdeep Sardana, Founder of Whiteland Corporation, reflected on the transformation: “A new trend is reshaping the real estate landscape—one that seamlessly blends world-class construction with the elevated lifestyle of hospitality. Earlier, there was little differentiation in the premium housing space, and hospitality was never a defining element. However, with evolving market dynamics and a growing demand for elevated service standards, this shift has become inevitable. We recognized this change early on and acted decisively by collaborating with Marriott International to bring Westin Residences Gurugram to these discerning homebuyers. This collaboration reflects our commitment to delivering not just homes, but truly transformative living experiences.”
Westin Residences Gurugram will be rooted in the brand’s Six Pillars of Well-being—Sleep Well, Eat Well, Move Well, Feel Well, Work Well, and Play Well. Amenities will include WestinWORKOUT® fitness facilities, curated wellness and culinary experiences, and what is expected to be one of the most expansive residential clubhouses in the country.
Strategically positioned, the location offers connectivity to key urban and diplomatic nodes—just 15 minutes from Gurugram’s central business district, 20 minutes from South and West Delhi, and close to IGI Airport, Yashobhoomi Convention Centre, and the proposed Diplomatic Enclave.
Real estate analysts say branded residences offer a distinct edge in a crowded premium housing market, particularly for non-resident Indians, diplomats, and executives seeking globally managed lifestyle services. “There’s a clear shift toward living environments that go beyond the four walls,” said a Delhi-based property consultant. “These homes reflect how urban buyers now value wellness, aesthetics, and brand trust as much as square footage.”
Frequently Asked Questions
What is the significance of branded residences in the NCR real estate market?
Branded residences in the NCR real estate market are significant because they offer a unique blend of high-quality construction, wellness-centric living, and global standards in design and service. They cater to the evolving lifestyle aspirations of homebuyers and provide a competitive edge in the premium housing market.
What is Westin Residences Gurugram?
Westin Residences Gurugram is India’s first standalone branded residential project without an on-site hotel. Developed by Whiteland Corporation in collaboration with Marriott International, it is located in Sector 103, Dwarka Expressway, and features around 1,700 three- and four-bedroom residences with wellness-forward architecture and amenities.
Who is Whiteland Corporation?
Whiteland Corporation is an emerging developer focused on high-end, design-led developments. They are known for their commitment to delivering transformative living experiences and have collaborated with Marriott International on the Westin Residences Gurugram project.
What are the Six Pillars of Well-being at Westin Residences Gurugram?
The Six Pillars of Well-being at Westin Residences Gurugram are Sleep Well, Eat Well, Move Well, Feel Well, Work Well, and Play Well. These pillars guide the design and amenities of the residences, ensuring a comprehensive wellness-focused living experience.
What are the key advantages of living in a branded residence like Westin Residences Gurugram?
The key advantages of living in a branded residence like Westin Residences Gurugram include access to world-class amenities, wellness-centric living, global brand trust, and strategic location with excellent connectivity to key urban and diplomatic nodes. These residences cater to the lifestyle aspirations of discerning homebuyers, including non-resident Indians, diplomats, and executives.
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