Gurugram's real estate market is facing a liquidity crisis and a speculative 'sell on launch' model, leading experts to predict a potential collapse. Here's what you need to know.
Real EstateGurugramProperty MarketLiquidity CrisisSpeculationReal Estate NewsJun 26, 2025
The 'sell on launch' model in Gurugram's real estate market refers to the practice where properties are sold out quickly on the day of their launch, often to traders who book multiple units with minimal upfront capital.
Property prices in Gurugram are 30 percent higher than in Bengaluru due to speculative buying and a focus on short-term goals, such as selling out projects on launch day and ensuring continuous price increases.
The 'house of cards' analogy highlights the risks of a market that is heavily reliant on speculative buying and a lack of long-term stability. A small push, such as a liquidity crisis, could lead to a collapse of many projects.
Builders in Gurugram incentivize traders by offering schemes like 'first transfer free,' which allows traders to book multiple units with minimal upfront capital and sell them off for a profit.
Potential homebuyers in Gurugram should be aware of the speculative nature of the market, the potential for price instability, and the risks associated with a market that prioritizes short-term gains over long-term stability.
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