Why Print Media Remains the Top Choice for Realty Sector Marketing
Industry experts Sarthak Seth and Marco Pilia share insights on the continued relevance of print media in real estate marketing strategies.
Real Estate MarketingPrint MediaDigital MediaRealty SectorMarketing StrategiesReal EstateMay 27, 2024
Sarthak Seth, a seasoned marketing professional with Tata Realty, emphasizes the importance of print media in his company's marketing strategy. Print media offers a unique combination of credibility, tangibility, and targeted reach, which is unmatched by digital media, he explains. Our target audience, typically high-net-worth individuals and business owners, tend to be more receptive to print advertisements due to their perceived value and prestige.
Marco Pilia, the founder of Planet Smart City, agrees with Seth's assessment. Print media provides a tangible and permanent presence, allowing our brand to build trust and credibility with potential customers, he says. Moreover, print ads can be targeted to specific demographics and geographic locations, making them more effective than digital ads.
One of the primary reasons behind the continued popularity of print media in real estate marketing is its ability to create an emotional connection with readers. Print ads can evoke feelings and emotions, which are essential for building brand loyalty and driving sales in the real estate sector, explains Seth. In contrast, digital ads often struggle to create the same level of emotional resonance, leading to lower conversion rates.
Furthermore, print media allows real estate marketers to showcase their properties in a more visually appealing and detailed manner. Print ads offer a larger canvas to showcase our properties, highlighting their best features and amenities, says Pilia. This level of detail and visual appeal is often lacking in digital ads, making print a more effective medium for showcasing high-end properties.
Another significant advantage of print media is its ability to provide a more targeted and filtered audience. Print ads can be placed in specific publications and sections, targeting our desired demographic and reducing waste, explains Seth. In contrast, digital ads often rely on algorithms and targeting metrics, which can be less accurate and more prone to ad blockers.
In conclusion, while digital media has undoubtedly changed the marketing landscape, print media remains the top choice for many real estate marketers. Its unique combination of credibility, tangibility, and targeted reach makes it an indispensable tool for building brand awareness and driving sales in the realty sector.
The realty sector has experienced significant growth in recent years, driven by increasing demand for housing and commercial spaces. As a result, the sector has become increasingly competitive, with marketers looking for innovative ways to reach their target audience and stay ahead of the competition.
Tata Realty is a leading real estate developer with a portfolio of premium residential and commercial projects across India. Planet Smart City is a global leader in smart city development, with projects in several countries around the world.
Frequently Asked Questions
Why do real estate marketers prefer print media over digital media?
Real estate marketers prefer print media due to its credibility tangibility and targeted reach which are essential for building brand awareness and driving sales in the realty sector
How does print media create an emotional connection with readers?
Print ads can evoke feelings and emotions which are essential for building brand loyalty and driving sales in the real estate sector by showcasing high-quality visuals and detailed information
What is the primary advantage of print media over digital media in real estate marketing?
The primary advantage of print media is its ability to provide a more targeted and filtered audience reducing waste and increasing conversions
Can print media be used to showcase high-end properties effectively?
Yes print media offers a larger canvas to showcase high-end properties highlighting their best features and amenities which is often lacking in digital ads
Is digital media not effective in real estate marketing?
While digital media has its advantages it often struggles to create the same level of emotional resonance and tangibility as print media leading to lower conversion rates in real estate marketing
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