Women's Preference for Real Estate Investment Surges in India
A recent study shows a significant shift in women's investment preferences in India, with a strong inclination towards real estate over stocks and gold.
Real EstateWomen InvestorsHousing MarketInvestment PreferencesIndian EconomyReal EstateFeb 27, 2025
And demolishing the stereotype, women overwhelmingly preferred to invest in a house than in gold.
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Frequently Asked Questions
Why are women in India increasingly investing in real estate?
Women in India are increasingly investing in real estate due to growing independence, higher disposable incomes, and a preference for stable and tangible assets over volatile options like stocks.
What percentage of women surveyed prefer real estate as an investment?
At least 70% of women surveyed prefer real estate as the most preferred investment option.
How has the popularity of gold as an investment among women changed?
The popularity of gold as an investment among women increased from 8% in the second half of 2022 to slightly over 12% in July-Dec 2024.
What is the trend in women's preference for stock market investments?
Women's preference for stock market investment declined to just 2% in the second half of 2024, from over 20% during the corresponding period in 2022.
What is the preferred price range for luxury homes among women homebuyers?
In the H2 2024 survey, at least 52% of women respondents preferred premium or luxury homes priced over Rs 90 lakh, up from 47% in the second half of 2022.
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