Women's Rise in Real Estate: Shifting Preferences from Stocks to Homes
As women gain more financial independence and higher disposable incomes, they are increasingly investing in real estate, favoring it over traditional investments like stocks and gold.
Real EstateWomen InvestorsHousing MarketInvestment TrendsFinancial IndependenceReal Estate NewsFeb 27, 2025
These purchases are not just for residency but also as a robust investment.
This trend is a significant shift from traditional stereotypes, with women now overwhelmingly preferring to invest in real estate over gold and stocks.
With growing independence and higher disposable incomes, women are becoming more active in the housing market, said Anarock Group chairman Anuj Puri.
A study conducted by the real estate consultancy firm from July to December 2024 revealed that while 69% of women purchased homes to live in, the remaining 31% did so as an investment.
This is a stark contrast to the 21% of women who bought homes as an investment asset in 2022.
The study further showed that women prefer home purchases over other popular investment options.
At least 70% of women surveyed said real estate was their most preferred investment, up from 65% in July-Dec 2022 and 57% in the pre-Covid survey in 2019.
The only other asset that saw a notable uptick on their wish list is gold, whose popularity increased from 8% in the second half of 2022 to slightly over 12% in July-Dec 2024.
Women's preference for stock market investment declined significantly to just 2% in the second half of 2024, from over 20% during the corresponding period in 2022.
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Frequently Asked Questions
Why are women increasingly investing in real estate?
Women are investing more in real estate due to growing independence, higher disposable incomes, and a preference for stable, tangible assets over fluctuating investments like stocks.
How has the preference for real estate investment changed among women?
The preference for real estate investment among women has increased significantly. In 2024, 70% of women surveyed preferred real estate, up from 65% in 2022 and 57% in 2019.
What other assets are women investing in besides real estate?
Gold is the next preferred investment after real estate, with its popularity increasing from 8% in 2022 to 12% in 2024. However, the preference for stock market investment has declined sharply to just 2% in 2024.
What are the budget preferences of women homebuyers?
At least 52% of women homebuyers prefer premium or luxury homes priced over Rs 90 lakh. One in three women look for properties priced between Rs 90 lakh and Rs 1.5 crore, while 11% prefer homes priced between Rs 1.5 crore and Rs 2.5 crore, and 8% prefer homes priced over Rs 2.5 crore.
How has the increase in women's workforce participation influenced the real estate market?
The increase in women's workforce participation has led to a higher demand for homes among women. This is driven by social and logistical reasons, such as more working and independent women with higher disposable incomes, and the need for personal and family security.
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