Zepto Partners with HoABL to Offer 10-Minute Land Investment in Real Estate
Zepto has entered the real estate market by partnering with The House of Abhinandan Lodha (HoABL), enabling users to discover and reserve plots in the Vrindavan project within minutes.
Real EstateLand InvestmentZeptoHoablVrindavan ProjectReal Estate NewsAug 19, 2025
Users can browse available plots, submit inquiries, and connect with a HoABL expert through video consultation. All these steps can be completed within 10 minutes on the Zepto app. “Customers can explore, select and buy plots online; bringing it onto Zepto’s tech-strong platform takes that journey to where millions already shop,” said Chandan Mendiratta, chief brand and culture officer at Zepto.
The payment structure is designed for affordability. Buyers can start the payment process with a small and fully refundable token amount, which will reflect their interest in the property. The company will also offer the flexibility to step back if required. Subsequent payments are structured in a staggered manner, making land ownership more accessible and stress-free, according to the company's official statement.
Speaking about the collaboration, Saurabh Jain, CMO at The House of Abhinandan Lodha, said the partnership with Zepto will broaden the realty firm’s reach and make wealth creation through land investment even more easy and faster. However, the company already offers digital land investment opportunities to customers through its own app and website.
“We are on a mission to democratize land ownership for Indians with our fully seamless and transparent digital-first model. Our shared vision with Zepto to make our respective offerings easily accessible through a convenient process makes this partnership very natural,” Jain added.
Currently, HoABL has around 30 million sq. ft. under active development. The brand has expanded its footprint across prime locations such as Alibaug, Anjarle, Ayodhya, Varanasi, Dapoli, Goa, Khopoli, Nagpur, and Neral in Maharashtra, with upcoming developments in Amritsar, Shimla, and Varanasi.
Frequently Asked Questions
What is the main benefit of Zepto's partnership with HoABL?
The main benefit is that it allows users to discover and reserve land plots in the Vrindavan project within 10 minutes through the Zepto app, making the process faster and more accessible.
How does the payment process work for land investment through Zepto?
Buyers can start the payment process with a small, fully refundable token amount to show their interest in the property. Subsequent payments are structured in a staggered manner for affordability.
What locations does HoABL currently have under development?
HoABL has around 30 million sq. ft. under active development across prime locations such as Alibaug, Anjarle, Ayodhya, Varanasi, Dapoli, Goa, Khopoli, Nagpur, and Neral in Maharashtra, with upcoming developments in Amritsar, Shimla, and Varanasi.
How can users connect with HoABL experts through the Zepto app?
Users can connect with HoABL experts through video consultation, which can be initiated within 10 minutes on the Zepto app.
What is the mission of The House of Abhinandan Lodha (HoABL)?
HoABL's mission is to democratize land ownership for Indians with a fully seamless and transparent digital-first model, making wealth creation through land investment easy and faster.
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