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From Billboard to Pocket: How Mobile Targeting is Revolutionizing OOH Advertising

Real Estate

From Billboard to Pocket: How Mobile Targeting is Revolutionizing OOH Advertising

Imagine this: you're walking down the street and spot a real estate ad on a billboard. Minutes later, the same apartment pops up on your Instagram. This is the power of mobile targeting in Out-of-Home (OOH) advertising.

April 21, 2025
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Real Estate Advertising Leads Misleading Ad Violations as ASCI Tightens Scrutiny

Real Estate

Real Estate Advertising Leads Misleading Ad Violations as ASCI Tightens Scrutiny

The Advertising Standards Council of India (ASCI) flagged over 3000 misleading ads in the first half of 2024-25, with the real estate sector accounting for 34% of the violations.

December 4, 2024
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Real Estate and Offshore Betting Ads Lead in ASCI Violations: Report

Real Estate Maharashtra

Real Estate and Offshore Betting Ads Lead in ASCI Violations: Report

The real estate sector continues to be the most problematic, accounting for 34% of all complaints investigated by the Advertising Standards Council of India (ASCI) during the April to September 2024 period. Offshore betting ads also showed a significant p

November 29, 2024
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Real Estate and Offshore Betting Lead in Advertising Complaints: Report

Real Estate Mumbai

Real Estate and Offshore Betting Lead in Advertising Complaints: Report

According to the Advertising Standards Council of India (ASCI), the real estate sector topped the list with 34% of total complaints, followed closely by illegal offshore betting at 29%. Other sectors that saw a significant number of complaints include hea

November 28, 2024
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Real Estate and Offshore Betting Top the Charts in Advertising Complaints

Real Estate

Real Estate and Offshore Betting Top the Charts in Advertising Complaints

A recent report has revealed that the real estate and offshore betting sectors have received the highest number of advertising complaints. A total of 2115 real estate ads were reviewed, with 1027 processed for potential violations of the Maharashtra RERA

November 28, 2024
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Real Estate and Offshore Betting Top the List in Advertising Complaints: Report

real estate news

Real Estate and Offshore Betting Top the List in Advertising Complaints: Report

The Advertising Standards Council of India (ASCI) has released a report detailing the sectors that received the most advertising complaints over the past year. Real estate topped the list with 34% of complaints, followed closely by illegal offshore bettin

November 28, 2024
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