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Are Real Estate Ads Finally Catching Up to Women Buyers?

Real Estate Maharashtra

Are Real Estate Ads Finally Catching Up to Women Buyers?

Explore how real estate ads are evolving to better represent and target women buyers, who now account for over 22% of residential transactions in urban India.

August 11, 2025
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Maharashtra Government Rejects Pune's Hoarding Fee Hike; PMC Ordered to Respond

Real Estate Pune

Maharashtra Government Rejects Pune's Hoarding Fee Hike; PMC Ordered to Respond

The Maharashtra state government has overturned the Pune Municipal Corporation’s (PMC) decision to increase advertisement hoarding fees, citing non-compliance with the state’s Advertising Policy 2022. The PMC has 30 days to provide a detailed explanation.

July 24, 2025
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Mumbai ACB Investigates MSRTC Consultant for Irregularities and ₹9.61 Crore Ad Dues

Real Estate Mumbai

Mumbai ACB Investigates MSRTC Consultant for Irregularities and ₹9.61 Crore Ad Dues

The Maharashtra State Road Transport Corporation (MSRTC) faces dual investigations into financial irregularities, including an alleged consultant scam and outstanding advertising dues. The Anti-Corruption Bureau (ACB) and internal probes aim to restore transparency and accountability.

July 2, 2025
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Outdoor Advertising: A New Revenue Stream for Commercial Real Estate

real estate news

Outdoor Advertising: A New Revenue Stream for Commercial Real Estate

As malls transform into entertainment hubs and office complexes incorporate shops and cafes, real estate developers are discovering the significant value of outdoor advertising. This form of marketing is becoming a crucial part of commercial real estate strategies, generating substantial revenue.

June 22, 2025
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Offshore Betting and Real Estate Lead in ASCI's 2024-25 Ad Violations Report

Real Estate

Offshore Betting and Real Estate Lead in ASCI's 2024-25 Ad Violations Report

Offshore betting and real estate topped the list of advertising violations in 2024-25, according to ASCI's report, accounting for 68% of total breaches. The report highlights the need for stricter regulations and improved compliance in these sectors.

May 28, 2025
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ASCI Reports Most Violations in Digital Ads for FY25: Betting and Real Estate Lead

Real Estate Mumbai

ASCI Reports Most Violations in Digital Ads for FY25: Betting and Real Estate Lead

The Advertising Standards Council of India (ASCI) has reported that digital platforms hosted the most problematic ads in FY25, with betting and real estate companies being the most violative. ASCI scrutinized 7,199 ads, with 95% of them on digital platforms.

May 28, 2025
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94% of Misleading Ads Found Online: ASCI Report Highlights Influencer Breaches and Illegal Promotions

Real Estate

94% of Misleading Ads Found Online: ASCI Report Highlights Influencer Breaches and Illegal Promotions

An overwhelming 94% of misleading advertisements in India were found online in FY24-25, according to the latest report by the Advertising Standards Council of India (ASCI). The report highlights serious compliance issues, particularly in sectors like offshore betting, real estate, and influencer marketing.

May 28, 2025
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Offshore Betting and Real Estate Ads Top Violations in ASCI's 2024-25 Report

Real Estate

Offshore Betting and Real Estate Ads Top Violations in ASCI's 2024-25 Report

ASCI's 2024-25 report highlights offshore betting and real estate ads as the leading violators, with 56% of flagged ads found misleading.

May 28, 2025
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Offshore Betting and Real Estate Top ASCI's 2024-25 Ad Violations Report

real estate news

Offshore Betting and Real Estate Top ASCI's 2024-25 Ad Violations Report

The Advertising Standards Council of India (ASCI) has revealed that offshore betting platforms and real estate ads are the biggest violators in India's advertising landscape, with a significant surge in consumer complaints.

May 28, 2025
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Offshore Betting and Real Estate Top Advertising Violations: ASCI Report

real estate news

Offshore Betting and Real Estate Top Advertising Violations: ASCI Report

The Advertising Standards Council of India (ASCI) has released its annual report, revealing offshore betting and real estate as the sectors with the highest number of advertising violations. Consumer complaints surged by 83%, underscoring the need for transparency in influencer marketing and stricter advertising regulations.

May 28, 2025
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IPL 2025 Ads: Food Brands Dominate, Key Sectors Lag Behind

real estate news

IPL 2025 Ads: Food Brands Dominate, Key Sectors Lag Behind

A report by mFilterit reveals that Food & Beverage brands lead the advertising race during the first 50 matches of TATA IPL 2025, with the Services sector following closely. However, key sectors like Education, Real Estate, and Household Products remain underrepresented.

May 22, 2025
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Pune Hoardings Collapse After Heavy Rains: Urgent Call for Safety Regulations

Real Estate Pune

Pune Hoardings Collapse After Heavy Rains: Urgent Call for Safety Regulations

Pune recently experienced the collapse of two large hoardings during heavy rainfall in Wagholi and Dhanori, raising serious concerns about the safety and regulation of outdoor advertising structures in the city.

May 21, 2025
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From Billboard to Pocket: How Mobile Targeting is Revolutionizing OOH Advertising

Real Estate

From Billboard to Pocket: How Mobile Targeting is Revolutionizing OOH Advertising

Imagine this: you're walking down the street and spot a real estate ad on a billboard. Minutes later, the same apartment pops up on your Instagram. This is the power of mobile targeting in Out-of-Home (OOH) advertising.

April 21, 2025
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Real Estate Advertising Leads Misleading Ad Violations as ASCI Tightens Scrutiny

Real Estate

Real Estate Advertising Leads Misleading Ad Violations as ASCI Tightens Scrutiny

The Advertising Standards Council of India (ASCI) flagged over 3000 misleading ads in the first half of 2024-25, with the real estate sector accounting for 34% of the violations.

December 4, 2024
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Real Estate and Offshore Betting Ads Lead in ASCI Violations: Report

Real Estate Maharashtra

Real Estate and Offshore Betting Ads Lead in ASCI Violations: Report

The real estate sector continues to be the most problematic, accounting for 34% of all complaints investigated by the Advertising Standards Council of India (ASCI) during the April to September 2024 period. Offshore betting ads also showed a significant p

November 29, 2024
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Real Estate and Offshore Betting Lead in Advertising Complaints: Report

Real Estate Mumbai

Real Estate and Offshore Betting Lead in Advertising Complaints: Report

According to the Advertising Standards Council of India (ASCI), the real estate sector topped the list with 34% of total complaints, followed closely by illegal offshore betting at 29%. Other sectors that saw a significant number of complaints include hea

November 28, 2024
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Real Estate and Offshore Betting Top the Charts in Advertising Complaints

Real Estate

Real Estate and Offshore Betting Top the Charts in Advertising Complaints

A recent report has revealed that the real estate and offshore betting sectors have received the highest number of advertising complaints. A total of 2115 real estate ads were reviewed, with 1027 processed for potential violations of the Maharashtra RERA

November 28, 2024
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Real Estate and Offshore Betting Top the List in Advertising Complaints: Report

real estate news

Real Estate and Offshore Betting Top the List in Advertising Complaints: Report

The Advertising Standards Council of India (ASCI) has released a report detailing the sectors that received the most advertising complaints over the past year. Real estate topped the list with 34% of complaints, followed closely by illegal offshore bettin

November 28, 2024
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Real Estate Sector Leads in Advertising Norm Violations: Asci Report

Real Estate Maharashtra

Real Estate Sector Leads in Advertising Norm Violations: Asci Report

The Advertising Standards Council of India (Asci) has identified the real estate sector as the most violative of advertising norms, with a significant number of ads sent to MahaRERA for review. The sector accounted for 34% of all ads investigated between

November 27, 2024
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Real Estate Ads Leading Violations of Advertising Standards: ASCI and MahaRERA Report

real estate news

Real Estate Ads Leading Violations of Advertising Standards: ASCI and MahaRERA Report

The Advertising Standards Council of India (ASCI) has identified real estate as the most violative category of ads, with 99% of ads in Maharashtra failing to comply with MahaRERA regulations. MahaRERA has penalised 628 developers for violations.

November 26, 2024
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