Ashiana Housing Invests Rs 425 Crore in Senior Living, Eyes Mumbai and Bengaluru Markets
Ashiana Housing, a leading real estate firm, is set to invest Rs 425 crore in FY25-26 to expand its senior living housing segment. The company aims to launch five new phases in existing projects and enter new markets like Mumbai and Bengaluru.
Senior LivingReal EstateAshiana HousingMumbaiBengaluruReal Estate MumbaiAug 05, 2025
In the previous financial year, FY2024-25, Ashiana Housing incurred an outlay of Rs 213 crore towards senior living and recorded a booking value of Rs 382 crore. This year, the listed real estate company is targeting a booking value of around Rs 450 crore. The senior living segment now accounts for over 30% of the company’s residential portfolio.
To achieve this ambitious target, Ashiana Housing is planning to launch five new phases in existing senior living projects, encompassing approximately 5.71 lakh square feet of saleable area. Last year, the company constructed around 5.38 lakh square feet in this segment.
Ankur Gupta, Joint Managing Director of Ashiana Housing, emphasized the company's commitment to the senior living segment. He stated, “The increased investment and our entry into Mumbai, Bangalore, and other cities reflect our conviction in the segment and our ability to deliver integrated housing solutions with ongoing support and community engagement.”
According to the JLL-ASLI Report, India’s senior population is projected to grow from 156.7 million in 2024 to over 346 million by 2050. This growth is driven by longer life expectancy, financial independence, and changing family structures. As a result, the demand for structured senior living communities is translating into significant market opportunities. Colliers India estimates that the Indian senior living sector, currently valued at USD 2-3 billion, is expected to grow to USD 7.7 billion by 2030.
Despite the promising market potential, the senior living sector faces several challenges. These include slow conversion cycles and consumer confusion between senior living and old-age homes. Additionally, post-possession service delivery is becoming increasingly complex due to rising lifestyle and healthcare expectations. To address these issues, Ashiana Housing focuses on transparent communication, in-house operational management, and a strong emphasis on service continuity.
The company currently has nine ongoing projects across various cities, including three in Bhiwadi (NCR), three in Chennai, and one each in Jaipur, Pune, and Lavasa (Pune). With the new investment, Ashiana Housing is poised to further enhance its presence in the senior living market, particularly in Mumbai and Bengaluru.
Frequently Asked Questions
What is Ashiana Housing's investment plan for FY25-26?
Ashiana Housing plans to invest Rs 425 crore in the senior living housing segment for FY25-26. This includes payments to landowners, construction costs, and other project-related expenses.
How many new phases is Ashiana Housing planning to launch?
Ashiana Housing is planning to launch five new phases in existing senior living projects, covering approximately 5.71 lakh square feet of saleable area.
What is the projected growth of India's senior population?
India’s senior population is projected to grow from 156.7 million in 2024 to over 346 million by 2050, according to the JLL-ASLI Report.
What challenges does the senior living sector face?
The senior living sector faces challenges such as slow conversion cycles, consumer confusion between senior living and old-age homes, and complex post-possession service delivery.
What is Ashiana Housing's current portfolio in the senior living segment?
The senior living segment now accounts for over 30% of Ashiana Housing’s residential portfolio, with nine ongoing projects across various cities.
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