Ashwin Sheth Redefines Luxury Real Estate with New Logo Unveiling
Ashwin Sheth, a prominent luxury real estate developer, celebrates 38 years of heritage with a new logo launch at Times Square, New York, and across Mumbai
Luxury Real EstateAshwin ShethTimes SquareMumbaiReal Estate DeveloperReal Estate MumbaiJul 15, 2024
The new logo, featuring the letters 'A' and 'S' in perfect symmetry, represents Ashwin Sheth's commitment to creating spaces that resonate with their valued stakeholders. The tagline, 'Our world reflects your world,' underscores their dedication to understanding and fulfilling customers' desires and aspirations.
The teaser campaign in Mumbai, centered on the distinctive Orange Dot, spanned OOH, DOOH, social media, and digital platforms. This campaign bridged the transition from Ashwin Sheth’s previous logo to the new one, honoring their legacy while embracing a refreshed identity. Phase II of the campaign, 'Home of the Orange Dot,' introduces the new logo and tagline both domestically and internationally.
Ashwin Sheth, with its 38-year heritage, has always been committed to delivering exceptional value and unparalleled experiences to its customers. The company's dedication to innovation and excellence has enabled it to craft holistic lifestyles that truly reflect its customers' essence.
Sudarshan Banerjee, VP – Marketing at Ashwin Sheth, expressed his enthusiasm 'We are proud to be the first real estate brand to launch our logo at Times Square, New York. This rebranding represents our dedication to crafting holistic lifestyles that truly reflect our customers' essence.'
The initial phase of the campaign saw over 15,000 users participating in a digital engagement initiative, where they could spot and upload images of the Orange Dot. This initiative generated significant buzz, further amplified by influencers.
Bhavik Bhandari, chief sales and marketing officer at Ashwin Sheth, added, 'We’ve collaborated with top-tier brand partners to launch our campaign, and the feedback has been overwhelmingly positive.'
Banerjee elaborated on the multi-channel approach for phase two 'This phase will utilize Print, PR, OOH, DOOH, Digital, and social media platforms. Partnerships with Uber, Ola cabs, and the Swiggy app will feature our new logo, ensuring widespread visibility.'
Information Ashwin Sheth, a renowned luxury real estate developer, has been a prominent player in the Indian real estate market for over three decades. With a commitment to delivering exceptional value and unparalleled experiences, the company has crafted holistic lifestyles that truly reflect its customers' essence.
Ashwin Sheth is a leading luxury real estate developer with a 38-year heritage in the industry. The company is committed to delivering exceptional value and unparalleled experiences to its customers.
Frequently Asked Questions
What is the new logo of Ashwin Sheth?
The new logo of Ashwin Sheth features the letters 'A' and 'S' in perfect symmetry, representing the company's commitment to creating spaces that resonate with its valued stakeholders.
What is the campaign theme of Ashwin Sheth's new logo launch?
The campaign theme is 'Spot the Orange Dot', which was conceptualized by one of India's leading creative agencies and created in collaboration with Chlorophyll, a premier brand consultancy.
Where was the new logo of Ashwin Sheth launched?
The new logo of Ashwin Sheth was launched at Times Square, New York, and across Mumbai.
What is the tagline of Ashwin Sheth's new logo?
The tagline of Ashwin Sheth's new logo is 'Our world reflects your world', which underscores the company's dedication to understanding and fulfilling customers' desires and aspirations.
What is the significance of Ashwin Sheth's new logo launch?
The new logo launch marks 38 years of heritage in the industry and represents Ashwin Sheth's commitment to delivering exceptional value and unparalleled experiences to its customers.
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