Bvlgari’s Serpenti Infinito Exhibition Charms Mumbai with Timeless Elegance
On October 1, Mumbai witnessed the exclusive launch of Bvlgari’s Serpenti Infinito Exhibition at the Nita Mukesh Ambani Cultural Centre, showcasing the brand’s iconic serpent-themed jewelry and its deep cultural significance.
BvlgariSerpenti InfinitoMumbaiLuxury JewelryCultural HeritageReal Estate MumbaiOct 03, 2025
Jean-Christophe Babin, CEO of Bvlgari, and Priyanka Chopra Jonas, Global Brand Ambassador, joined Lucia Silvestri, Jewelry Executive Creative Director, and a host of visionaries from Bvlgari and Nature Morte to unveil the exhibition. As the room shimmered with anticipation, everyone knew they were about to witness something rare and personal by the iconic brand.
Walking through the halls, it quickly became clear: this is not just jewellery; it is theatre, history, and philosophy wrapped in gold, gemstones, and narrative. The serpent, the only animal to shed its skin every year, has long been a symbol of transformation, longevity, wisdom, and seduction. In Bvlgari’s Serpenti, it becomes more than a motif; it is a vessel of human aspiration, a bind between Italy and India, a creature both deadly and magnetic, drawing people together across continents and centuries.
Bvlgari’s Serpenti Infinito takes this symbolism to a new height, weaving together centuries of cultural dialogue between Italy and India. Cleopatra’s legendary allure, the streets of Rome, the opulence of Mughal courts, the celestial grace of apsaras—every coil, every scale, every gemstone tells a story that spans continents and eras. One glance at a five-coil Serpenti bracelet and you realise jewellery here is more than adornment; it is shapeshifting, a personal extension of identity, a dialogue between wearer and world.
Chapter I, Crafting Serpents in History, reminded us why the serpent is eternally fascinating: it sheds its skin, renews itself, embodies wisdom, seduction, and longevity. Heritage pieces, from the 1960s Tubogas bracelet-watches to multi-coloured statement designs, demonstrated a mastery of metal and gemstone that is both technical and poetic. The maison has perfected a technique known as TUBOGAS, involving two strips of metal wrapped around a flexible cord: a subtle homage to the serpent motif—using industrial pressurised gas in its crafting. Wearing Serpenti is to wear history itself. Cleopatra once walked Rome, and now we coil her legend around our wrists, a dream realised for the most discerning of collectors. Universal yet singular, planetary in resonance, it embodies perpetual duality: devotion and danger, beginnings and endings, power and tenderness. Every coil, every scale, every gemstone from Colombian emeralds to rubellites and mandarin garnets is a study in precision and poetry, a dialogue between softness and hardness, water and metal, myth and modernity.
Chapter II, A Mythic Presence, is where India takes the spotlight. Priyanka Chopra Jonas, radiating warmth, remarked, “This exhibition is a beautiful tribute to transformation, heritage, and artistic expression, values that resonate deeply with both Bvlgari and the Indian spirit.” And the jewellery does not disappoint. The Serpenti Maharani Secret necklace (worn later that evening by the Global Ambassador herself for the gala) commands attention with a 109.27-carat cabochon rubellite that pulses with regal energy, while the Divine Monsoon necklace: a cascade of 450 gold plates adorned with tanzanites, rubies, and rose-cut diamonds evokes the rhythm of India’s rains. The Serpenti Apsaras necklace shifts and undulates like the celestial nymphs that inspired it, modular elements detaching as earrings, inviting you to become part of its story. Each piece feels alive, intimate, almost conspiratorial, whispering tales of queens, apsaras, and monsoon-soaked gardens (as if the jewellery itself had its own consciousness).
Frequently Asked Questions
What is the Serpenti Infinito Exhibition?
The Serpenti Infinito Exhibition is a global event by Bvlgari that showcases the brand’s iconic serpent-themed jewelry, highlighting its deep cultural and historical significance.
Where was the Serpenti Infinito Exhibition held in Mumbai?
The Serpenti Infinito Exhibition was held at the Nita Mukesh Ambani Cultural Centre in Mumbai.
Who are the key figures who attended the exhibition in Mumbai?
Jean-Christophe Babin, CEO of Bvlgari, Priyanka Chopra Jonas, Global Brand Ambassador, and Lucia Silvestri, Jewelry Executive Creative Director, were among the key figures who attended the exhibition.
What is the significance of the serpent in Bvlgari’s jewelry?
The serpent is a powerful symbol of transformation, longevity, wisdom, and seduction. In Bvlgari’s Serpenti, it represents a vessel of human aspiration and a bind between Italy and India.
What are some notable pieces featured in the exhibition?
Notable pieces include the Serpenti Maharani Secret necklace with a 109.27-carat cabochon rubellite, the Divine Monsoon necklace with 450 gold plates, and the Serpenti Apsaras necklace, which can be worn as earrings.
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