Chandak Group's Digital Rakhi Campaign Bridges Distances, Wins Hearts
Mumbai-based real estate developer Chandak Group's innovative digital Raksha Bandhan campaign delivers personalized Digital Rakhis in just 30 seconds via AR filter.
Chandak GroupDigital Rakhi CampaignRaksha BandhanAugmented RealityMumbai Real EstateReal Estate MumbaiAug 22, 2024
Frequently Asked Questions
What was the main objective of Chandak Group's digital Raksha Bandhan campaign?
The main objective was to bridge the geographical distance between siblings and make Raksha Bandhan a memorable celebration for families and communities worldwide.
How did the campaign deliver personalized Digital Rakhis?
The campaign delivered personalized Digital Rakhis via an Augmented Reality (AR) Rakhi Filter.
How many Digital Rakhis were sent globally during the campaign?
Over 3,000 Digital Rakhis were sent globally during the campaign.
What is the significance of Raksha Bandhan?
Raksha Bandhan is a heartfelt celebration of the special bond between siblings and the broader community, symbolising love, protection, and unity.
Who collaborated with Chandak Group for the AR Rakhi campaign?
Effectization Studio, based in Noida, Haryana, collaborated with Chandak Group for the AR Rakhi campaign.
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