Controversy Erupts Over 'Halal Lifestyle Township' Near Mumbai
A real estate project near Mumbai, marketed as a 'Halal Lifestyle Township' exclusively for Muslims, has sparked widespread backlash and criticism. The developers have since removed the promotional video and covered the banners, but the controversy continues.
Real EstateHalal Lifestyle TownshipControversySocial MediaMumbaiReal Estate MumbaiSep 05, 2025
Apart from the promotional video, huge banners of the township were put up at various locations in Mumbai by the developer of the township. These banners have now been covered with black sheets. The developers of the township tendered an apology after being accused of trying to create a communal divide by reserving the township for a certain community.
The township, located around 100 km from Mumbai, stirred a storm after its video advertisement went viral on social media. The advertisement showed a burqa-clad woman promoting the real estate project where “like-minded families sharing similar” values could live and their kids could grow in a “safe and Halal” environment.
On September 1, 2025, Priyank Kanoogo, a member of the National Human Rights Commission (NHRC), shared the video on X, describing the township as a ‘Nation within the Nation’. He said that a notice was served on the Maharashtra government regarding the township.
Shiv Sena (Eknath Shinde faction) spokesperson Krishna Hegde questioned the motive of the developers behind the advertisement. Demanding the removal of the advertisement, he urged the Maharashtra government to investigate the project.
Slamming the developers of the real estate project, BJP spokesperson Ajit Chavan described the township as a step towards “Ghazwa-e-Hind” (an Islamic concept of the complete takeover of India by Islam). Chavan said that such projects had no place in Mumbai or Maharashtra. He added that the project violated the Constitution and called for stringent action against the developers.
The township is being developed by Sukoon Homes Builders and Developers, a relatively less famous real estate developer. The developers have announced the Sukoon Empire project as its flagship program expected to be completed by April 2030.
Frequently Asked Questions
What is the 'Halal Lifestyle Township'?
The 'Halal Lifestyle Township' is a real estate project near Mumbai, marketed as a community exclusively for Muslims, promoting a 'Halal' lifestyle.
Why did the project face backlash?
The project faced backlash because it was perceived as promoting segregation and creating a communal divide by being exclusively for Muslims.
What actions did the developers take after the backlash?
After the backlash, the developers removed the promotional video from social media platforms and covered the promotional banners in Mumbai.
What role did the National Human Rights Commission (NHRC) play?
The NHRC issued a notice to the Maharashtra government regarding the township, describing it as a 'Nation within the Nation'.
What is the expected completion date of the Sukoon Empire project?
The Sukoon Empire project is expected to be completed by April 2030.
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