A real estate project in Neral, about 100 km from Mumbai, has sparked a political controversy after its promotional video went viral on social media, raising concerns about community-specific marketing.
Halal Lifestyle TownshipReal EstateNeralMumbaiControversyReal Estate MumbaiSep 05, 2025
The Halal Lifestyle Township is a real estate project in Neral, about 100 km from Mumbai, which has been marketed as a residential colony for a specific community, offering amenities like prayer spaces and community gatherings.
The project has sparked controversy because its promotional video and marketing materials suggest that it is being developed for a specific community, leading to allegations of exclusivity and potential segregation.
The promotional video was shared by Priyank Kanoongo, the chairperson of the National Commission for Protection of Child Rights (NCPCR).
The NCPCR has issued a notice to the Maharashtra government regarding the Halal Lifestyle Township project, labeling it as a 'Nation within the Nation' and raising concerns about its community-specific marketing.
The project is currently under scrutiny, and the Maharashtra government has been urged to investigate it to ensure compliance with legal and regulatory requirements. The developers have not yet responded to the allegations or the NCPCR’s notice.
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