DLF Achieves Major Milestone with 173 Sales at The Dahlias in Gurgaon
DLF has made a significant breakthrough by selling 173 out of 420 units at its super-luxury project, The Dahlias, in Gurgaon. Each unit is priced at around ₹80 crore. The project has received a strong response from heads of Indian companies, entrepreneurs
DlfThe DahliasGurgaonLuxury Real EstateNrisReal Estate NewsJan 27, 2025
To date, 173 out of 420 units have been sold, each priced at approximately ₹80 crore.
This significant progress has been driven by an overwhelming response from a diverse group of buyers, including heads of Indian companies, entrepreneurs, and Non-Resident Indians (NRIs), who account for 12% of the sales.
The company has already surpassed its FY25 sales guidance of ₹17,000 crore ahead of schedule.
DLF anticipates completing the construction of The Dahlias within four years and is optimistic about its potential in the Mumbai market, expecting sales of ₹1,000-2,000 crore in the fourth quarter.
When asked about the profile of buyers, Aakash Ohri, Joint Managing Director and Chief Business Officer of DLF, noted that the project has attracted an eclectic mix of individuals.
These buyers include heads of Indian companies, entrepreneurs, and NRIs, many of whom have had positive experiences with previous DLF developments like The Camellias.
The success of The Camellias has significantly contributed to the word-of-mouth marketing for The Dahlias.
The pricing for The Dahlias, which translates to approximately ₹1 lakh per square foot for the carpet area, is comparable to some of the world's best luxury projects.
Ohri emphasized that the project stands among the best in terms of product offering and is a remarkable achievement for an Indian project.
He believes that the pricing is justified given the quality and luxury of the development.
The Dahlias has seen a price appreciation of over 20% during the pre-launch phase, and DLF expects this trend to continue post-launch due to the project's unique market position.
The company is confident that The Dahlias will establish its own price trajectory, following the benchmark set by The Camellias.
NRIs have shown a growing interest in The Dahlias, driven by strong regulations, government support, and a desire to match the lifestyle standards they are accustomed to abroad.
Over the last decade, NRI investments have shifted back to India, benefiting the economy and boosting foreign exchange reserves.
This trend is highly encouraging for the real estate sector.
Regarding the sustainability of the ₹2 lakh per square foot pricing, Ohri believes that it is very much feasible.
Gurgaon's 20-year infrastructure plan, the presence of Fortune 500 companies, excellent leisure facilities, top schools, and proximity to the airport make it one of the most modern and developed cities to live in.
As the city continues to develop with strong social and hard infrastructure, the price will naturally follow.
DLF is also set to launch its project in Mumbai, with sales potential estimated at ₹1,000-2,000 crore in Q4FY25-Q1FY26.
The company is awaiting approvals for its project in Goa, which is currently delayed.
However, DLF remains committed to ensuring all necessary approvals are in place before making any public announcements.
For FY25, DLF is on track to close the last quarter with a revenue of ₹21,000 to ₹22,000 crore and expects to surpass this figure in FY26.
The company has also settled past tax liabilities under the ‘Vivad se Vishwas’ scheme, resolving lengthy discussions and focusing on future growth.
DLF's commitment to delivering high-quality, sustainable projects aligns with its vision of creating modern, livable communities that meet the aspirations of discerning buyers.
The success of The Dahlias is a testament to this vision and sets a new benchmark for luxury real estate in India.
Frequently Asked Questions
How many units have been sold at The Dahlias in Gurgaon?
173 out of 420 units have been sold at The Dahlias in Gurgaon.
What is the price of each unit at The Dahlias?
Each unit at The Dahlias is priced at approximately ₹80 crore.
Who are the primary buyers of The Dahlias?
The primary buyers include heads of Indian companies, entrepreneurs, and NRIs, who account for 12% of the sales.
What is the expected price appreciation for The Dahlias?
The Dahlias saw a price appreciation of over 20% during the pre-launch phase, and DLF expects this trend to continue post-launch.
What is DLF's sales guidance for FY25 and FY26?
DLF has surpassed its FY25 sales guidance of ₹17,000 crore ahead of schedule and expects to close the last quarter of FY25 with a revenue of ₹21,000 to ₹22,000 crore, with potential for even higher revenue in FY26.
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