DLF's Mega Success: Selling 221 Ultra-Luxury Flats for ₹16,000 Crore in The Dahlias Project
Realty major DLF Ltd has achieved a significant milestone by selling 221 super-luxury flats worth nearly ₹16,000 crore in its ultra-luxury housing project 'The Dahlias' in Gurugram. The project, launched in October last year, has seen strong demand, boosting DLF's sales bookings to ₹21,223 crore in 2024-25.
Real EstateLuxury HousingDlfThe DahliasGurugramReal Estate MumbaiNov 03, 2025
According to its latest investor presentation, DLF Ltd has achieved sales bookings worth ₹15,818 crore by the September quarter in this sought-after housing project. In a conference call with analysts, DLF management informed that 221 units have been sold in 'The Dahlias' project by the September quarter. The average price per apartment comes to around ₹72 crore.
Recently, a Delhi-NCR-based businessman has bought 4 apartments, totalling 35,000 sq ft of super area, for ₹380 crore in this project. This super-luxury project, which was launched after the success of 'The Camellias' at the same location, has been instrumental in DLF Ltd's record sales bookings of ₹21,223 crore in 2024-25.
Earlier this year, DLF's Managing Director Ashok Kumar Tyagi had given guidance of achieving sales bookings of ₹20,000-22,000 crore in this fiscal year. Already, DLF has clocked sales bookings or pre-sales of ₹15,757 crore during the April-September period of this fiscal against ₹7,094 crore in the corresponding period of the preceding year. With the help of existing inventories in 'The Dahlias' project and an upcoming launch in Goa, Tyagi told PTI that DLF is confident of meeting the annual pre-sales guidance of this fiscal.
On the financial front, DLF Ltd reported a 15 per cent decline in consolidated net profit at ₹1,180.09 crore for the second quarter of this fiscal year. Its net profit stood at ₹1,381.22 crore in the year-ago period. The revenue from operations fell to ₹1,643.04 crore during the July-September period of this fiscal year from ₹1,975.02 crore a year ago. Its total income, however, rose to ₹2,261.80 crore from ₹2,180.83 crore in the year-ago period on the back of an increase in other income.
DLF, the country's largest real estate firm in terms of market capitalisation, noted that the housing sector continues to benefit from a resilient economy, increasing desire towards home ownership, and growing demand for branded, credible developers. 'We continue to leverage our high-quality land bank by calibrating our new product offerings to leverage this sustained momentum in line with our guided trajectory,' DLF said in a statement after the September quarter results.
DLF has developed more than 185 real estate projects and has developed an area of more than 352 million square feet. The group has 280 million square feet of development potential across residential and commercial segments. DLF is primarily engaged in the business of development and the sale of residential properties (the development business) and leasing of commercial and retail properties (the annuity business).
Frequently Asked Questions
What is DLF's latest achievement in the real estate sector?
DLF Ltd has sold 221 super-luxury flats for nearly ₹16,000 crore in its ultra-luxury housing project 'The Dahlias' in Gurugram, achieving significant sales bookings.
What is the average price per apartment in 'The Dahlias' project?
The average price per apartment in 'The Dahlias' project is around ₹72 crore.
How much has DLF's sales bookings increased in the April-September period of this fiscal year?
DLF has clocked sales bookings of ₹15,757 crore during the April-September period of this fiscal year, a significant increase from ₹7,094 crore in the corresponding period of the preceding year.
What is DLF's guidance for sales bookings in this fiscal year?
DLF's Managing Director Ashok Kumar Tyagi has given guidance of achieving sales bookings of ₹20,000-22,000 crore in this fiscal year.
What is the total development potential of DLF across residential and commercial segments?
DLF has 280 million square feet of development potential across residential and commercial segments.
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