E-commerce Hubs of India: Delhi, Mumbai, and Bengaluru Lead the Way
Major cities continue to dominate online sales, but non-metro areas show significant growth potential.
E CommerceOnline SellersShiprocketMsmesIndiaReal Estate MumbaiJul 26, 2024
Despite the strong seller presence in urban areas, the report highlights that around 71% of orders still come from non-metro regions, indicating significant growth potential beyond the major cities. Regionally, Northern India has experienced an increase in orders, with its share rising from 26% in 2021 to 29% in 2023.
The report also provides insights into consumer behavior, revealing that personal care products are the most sought after, comprising 27% of orders in Q1 2024. Digital payments are gaining traction, with 42% of buyers choosing prepaid methods. Moreover, 68% of orders in 2023 were discounted, with peak shopping hours occurring between 12 PM and 6 PM.
Shiprocket's MD and CEO, Saahil Goel, emphasized the importance of MSMEs in driving the e-commerce market toward its projected $300 billion future. The report highlights the growing adoption of advanced technology solutions, including marketing automation tools and social media marketing, particularly on WhatsApp.
Looking ahead, the report emphasizes the need for inclusive growth, with women-led MSMEs and sustainable practices emerging as crucial contributors to the expanding market. As the Indian e-commerce market continues to grow, it is essential for businesses to adopt targeted marketing strategies and prioritize quality over price.
Information
Shiprocket is an e-commerce enablement platform that provides logistics and shipping solutions to online sellers. The company recently unveiled its report, 'How MSMEs of Bharat Sell Online,' at its flagship event, Shiprocket SHIVIR, in New Delhi.
Shiprocket is a leading e-commerce enablement platform that empowers online sellers to grow their businesses. With its cutting-edge logistics and shipping solutions, Shiprocket has become a preferred partner for MSMEs across India.
Frequently Asked Questions
What percentage of total orders did Delhi contribute to in 2023?
Approximately 6%
Which region has seen a decline in orders from 2021 to 2023?
Southern India
What percentage of buyers choose prepaid methods for digital payments?
42%
What percentage of orders were discounted in 2023?
68%
What is the projected value of the Indian e-commerce market?
$300 billion
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