Real Estate
GB Realty's Rs 2,500 Cr Jacob & Co. Project in Mohali
By GeoSquare News Desk · Published 2026-10-26

Punjab-based developer GB Realty has announced plans to invest approximately Rs 2,500 crore in a luxury housing project in Mohali, developed in association with iconic jewellery brand Jacob & Co. The project is set to bring branded residences to the Tricity area, marking a significant step for the luxury real estate segment in North India.
Project Highlights
The development will feature high-end residences designed with Jacob & Co.'s signature aesthetic, targeting ultra-high-net-worth buyers. While detailed specifications and RERA numbers are yet to be disclosed, the project is expected to include premium amenities and bespoke interiors, aligning with the growing demand for branded luxury homes in India.
Branded Residences on the Rise
Branded residences have gained traction across major Indian cities, with developers partnering with global luxury names to offer unique living experiences. This trend is also visible in Maharashtra, where Mumbai and Pune have seen several such collaborations. For property buyers and investors in Maharashtra, the success of projects like this could signal a broader acceptance of branded luxury living, potentially influencing future launches in the state.
What It Means for Maharashtra
While the GB Realty project is located in Mohali, the concept of co-branded luxury housing is increasingly relevant to Maharashtra's premium segment. Buyers in Mumbai and Pune are already exploring similar offerings, and the entry of more such projects could reshape the luxury landscape. Investors should watch for announcements from developers in Maharashtra who may forge similar partnerships with global brands.