Godrej Properties Launches Innovative Campaign to Foster Trust in Home Buying
Mumbai, August 20, 2024. Godrej Properties Limited (GPL) introduces #WhereTrustResides, a groundbreaking campaign to simplify the home buying process and build trust with consumers.
Godrej PropertiesReal EstateHome BuyingTrustWheretrustresidesReal Estate MumbaiAug 20, 2024
As part of the campaign, GPL has introduced a 9-year-old character, Diya, who embodies the collective consciousness of today's home buyers. A digital video featuring Diya has been released, showcasing her journey as she explores the world of real estate. The storyline uses an unfiltered lens to narrate Diya's quest to find her dream home, which starts with her parents buying a Godrej home.
Through Diya's journey, GPL aims to resolve the concerns of home buyers, thereby fuelling the trust people place on the category. The campaign has already garnered over 100 million views across social media platforms like Instagram, Facebook, YouTube, and LinkedIn.
Frequently Asked Questions
What is the objective of the #WhereTrustResides campaign?
The objective of the campaign is to create a platform that echoes home buyers' voices to ensure a transparent and stress-free journey for them.
Who is Diya, and what is her role in the campaign?
Diya is a 9-year-old character who embodies the collective consciousness of today's home buyers. She is the protagonist of the campaign, and her journey is used to narrate the story of home buying.
What is the significance of the vending machine in the campaign?
The vending machine was a part of the build-up of the campaign, where Diya befriended 4,500 people from the Godrej family and shared her thoughts around her Godrej Ghar.
How has the campaign performed so far?
The campaign has already garnered over 100 million views across social media platforms like Instagram, Facebook, YouTube, and LinkedIn.
What is the legacy of Godrej Properties Limited?
Godrej Properties Limited has a legacy of over 125 years, with a strong presence in the Indian real estate market.
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