HoABL and Zepto Partner to Revolutionize Real Estate with Instant Land Buying
The House of Abhinandan Lodha (HoABL) has partnered with Zepto to bring land buying to your smartphone. Starting this Janmashtami, users can explore HoABL’s projects, pay a token amount, and connect with a sales rep, all within minutes.
Real EstateLand BuyingHoablZeptoDigital InvestmentReal Estate MumbaiAug 19, 2025
HoABL, which has projects in Goa, Alibaug, Ayodhya, Dapoli, and Vrindavan, is expanding into new hotspots like Amritsar and Shimla. Its newly launched Vrindavan Global project is also available through the tie-up.
“This collaboration widens our reach and makes land investment faster, simpler, and fully digital,” said Saurabh Jain, CMO, HoABL.
For Zepto, this is about pushing boundaries beyond groceries and essentials. “HoABL already lets customers buy plots online. By bringing it to Zepto, we’re taking that journey to millions of households,” said Chandan Mendiratta, chief brand and culture officer, Zepto.
HoABL and Zepto said in a release that users will be redirected to a dedicated page for HoABL’s offerings, as part of the partnership, if they type “land” into the search bar of the app. With a few clicks, users will be able to access the inventory available for sale, initiate an inquiry, and also connect to a representative of HoABL to take sales forward. Buyers can pay a refundable token amount, with subsequent payments staggered.
“The House of Abhinandan Lodha and Zepto are partnering to make access to land simple and digital. HoABL’s app lets customers explore, select, and buy plots online; bringing it onto Zepto’s tech-strong platform takes that journey to where millions already shop,” said Chandan Mendiratta, chief brand and culture officer, Zepto.
This innovative partnership is set to transform the real estate market by making land investment more accessible and user-friendly. HoABL’s commitment to digital innovation and Zepto’s robust platform are expected to attract a wide range of investors, from first-time buyers to seasoned real estate enthusiasts.
Frequently Asked Questions
What is the partnership between HoABL and Zepto?
HoABL and Zepto have partnered to bring land buying to the Zepto app. Users can explore HoABL’s projects, pay a token amount, and connect with a sales rep, all within minutes.
What projects does HoABL offer through this partnership?
HoABL offers projects in Goa, Alibaug, Ayodhya, Dapoli, Vrindavan, Amritsar, and Shimla. The newly launched Vrindavan Global project is also available.
How can I access HoABL’s offerings on the Zepto app?
Simply type “land” into the search bar of the Zepto app, and you will be redirected to a dedicated page for HoABL’s offerings.
What are the benefits of this partnership for users?
Users can explore land investment options, pay a token amount, and connect with a sales rep, making the process faster, simpler, and fully digital.
What is the future outlook of this partnership?
The partnership is expected to transform the real estate market by making land investment more accessible and user-friendly, attracting a wide range of investors.
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