Mumbai-based real estate developer House of Abhinandan Lodha (HoABL) is set to invest ₹1,400 crore in its first affordable housing project, Growth Housing, in Naigaon. This project aims to offer 4,000 apartments across 2 million square feet of space over a three-year period.
Affordable HousingReal EstateDigital SalesMumbaiHoablReal Estate MumbaiSep 23, 2025
The total investment for the Growth Housing project is approximately ₹1,400 crore.
The Growth Housing project will offer 4,000 apartments across 2 million square feet of space.
HoABL has streamlined the entire customer journey through an AI-powered system, eliminating physical site offices, sample flats, and a traditional sales team. All registrations and transactions are completed online through a chatbot named Priya.
HoABL's approach has reduced development costs by 20–25% by eliminating non-essential overheads, with the savings directly passed on to buyers.
HoABL is offering 1 BHK apartments of 323 sq. ft. starting at ₹32.99 lakh, 2 BHK apartments of 485 sq. ft. starting at ₹49.99 lakh, and larger 2 BHK apartments of 621 sq. ft. starting at ₹67.99 lakh.
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