Indica Crème Hair Color Transforms Ganesh Chaturthi Pandals into Interactive Salons in Mumbai
Indica Crème, from CavinKare, revolutionizes Ganesh Chaturthi celebrations in Mumbai with its Salon-in-a-Pandal initiative, offering on-the-spot hair coloring and product distribution.
Indica CrmeGanesh ChaturthiCavinkareMumbaiSaloninapandalReal Estate MumbaiSep 17, 2025
Launched under the theme 'Hair Color That Cares,' the initiative aimed to connect with people directly during the festive season. Over a 10-day period, thousands of devotees interacted with the brand, with more than 230 consumers experiencing live hair coloring at the specially designed salon setup. The brand also distributed more than 34,000 sachets across the city, encouraging people to try the product at home and extend the experience beyond the pandal.
The initiative highlighted Indica Crème’s positioning in the crème hair color category, offering salon-quality results in just 10 minutes while reducing consumer effort by two-thirds. Indica Crème is noted as India’s only crème hair color with 30 percent lesser dye chemicals compared to other crème hair color brands, aiming to provide a gentler alternative without compromising on color vibrancy. Popular shades available include Natural Black, Dark Brown, and Burgundy.
Speaking about the campaign, Rajat Nanda, Business Head – Personal Care, CavinKare, said, “This initiative was about celebrating confidence and color in a way that truly cares for consumers’ hair. Indica Crème, with its 30% lesser dye chemical formulation, offers people the chance to enjoy salon-like coloring while being gentle on their hair. Bringing this experience to such a vibrant festive platform allowed us to see firsthand how much consumers appreciate the blend of beauty, care, and convenience.”
By transforming one of Mumbai’s busiest festive locations into an interactive salon space, the initiative demonstrated how brands can combine cultural relevance with experiential marketing. With on-site trials and sachet distribution, the activation created opportunities for both immediate and at-home engagement, leaving a strong impression on festival-goers.
CavinKare, a leading personal care and household products company, has a strong presence in the Indian market, known for its innovative and consumer-centric products. The Salon-in-a-Pandal initiative is a testament to the company’s commitment to engaging with consumers in meaningful and memorable ways.
Frequently Asked Questions
What is the Salon-in-a-Pandal initiative?
The Salon-in-a-Pandal initiative by Indica Crème transformed traditional Ganesh Chaturthi pandals into interactive beauty hubs, offering on-the-spot hair coloring sessions and product distribution.
How long did the Salon-in-a-Pandal initiative last?
The Salon-in-a-Pandal initiative lasted for 10 days during the Ganesh Chaturthi festival in Mumbai.
What are the key benefits of using Indica Crème hair color?
Indica Crème offers salon-quality results in just 10 minutes, with 30% lesser dye chemicals compared to other crème hair color brands, providing a gentler and more convenient hair coloring experience.
What popular shades of Indica Crème are available?
Popular shades of Indica Crème include Natural Black, Dark Brown, and Burgundy.
How many sachets did Indica Crème distribute during the festival?
Indica Crème distributed more than 34,000 sachets across Mumbai during the Ganesh Chaturthi festival.
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