Insomniacs and Salesforce Join Forces to Revolutionize India's Real Estate Tech
Insomniacs, a leading real estate marketing and technology firm, has partnered with Salesforce to launch the largest suite of AI-ready real estate solutions in India, covering residential, commercial, redevelopment, and home loans.
Real EstateAiSalesforceTechnologyMarketingReal Estate MumbaiSep 25, 2025
For nearly a decade, Insomniacs has been at the forefront of building customized real estate technologies for some of India’s biggest names, including Prestige Group, Godrej Living, and Sattva Group. From custom workflows to data-driven sales frameworks, the company has deeply understood developer ecosystems. This unique experience revealed a clear gap: while global Salesforce partners brought technical expertise, they lacked the real estate-first DNA needed to deliver workflows that mirrored the Indian real estate business.
From Custom Builds to Salesforce Transformation
With this partnership, Insomniacs has gone a step further, embedding its proven real estate workflows directly into Salesforce. The result is a portfolio of 14 ready-to-deploy products under its AbsoluteCX ecosystem, seamlessly integrated into Salesforce’s Data Cloud (CDP) and Marketing Cloud (CEP).
These assets promise three powerful outcomes for developers:
- Fastest turnaround times in implementation
- Cost-effectiveness at scale
- Deep domain expertise with no external handholding required
The BEAT AI Advantage
At the heart of this collaboration lies BEAT AI, Insomniacs’ proprietary intent-mapping engine. Integrated into Salesforce’s Data Cloud and Marketing Cloud, it enables:
- Customer propensity insights from inquiry to booking
- Marketing mix prediction for optimized spends
- Hyper-personalization at scale, delivering one-to-one journeys in real time
This makes Insomniacs the only Salesforce partner in India capable of marrying AI-driven intent prediction with real estate-specific workflows.
Expanding Horizons: Redevelopment, Commercial & Home Loans
The new suite goes beyond traditional residential playbooks. It spans redevelopment projects, commercial leasing ecosystems, and home loan workflows, making it the most expansive real estate-focused Salesforce deployment globally.
Leadership Speak
Speaking on the occasion, Govind Rai, Co-Founder & CEO of Insomniacs, said:
“The real estate sector in India is at an inflection point. Data-driven decision-making and AI-powered personalization are no longer optional; they are essential. Our partnership with Salesforce enables us to deliver this future, today.”
Adding to this, Paritrupt Bagadia, Co-Founder & CTO of Insomniacs, said:
“A lot of people can claim domain expertise, but the real value chain lies in execution. Over the last 8–9 years, as technology evolved, working with trusted developers across diverse top lines helped us understand their pain points and bridge those gaps. Most importantly, the digital transformation journey, especially with AI, should not be a 4–5 year exercise. In sales, marketing, and operations, this transformation can be achieved in as little as 1.5 years. That’s the turnaround and value chain we are committed to delivering: faster cost optimization, sharper efficiency, and a stronger ecosystem for developers.”
(Insomniacs is a leading real estate marketing and technology company in India, known for its innovative solutions and deep industry expertise. Their partnership with Salesforce marks a significant step in the digital transformation of the Indian real estate sector.)
Frequently Asked Questions
What is Insomniacs?
Insomniacs is a leading real estate marketing and technology company in India, known for its innovative solutions and deep industry expertise.
What is the significance of the partnership between Insomniacs and Salesforce?
The partnership marks a significant step in the digital transformation of the Indian real estate sector, delivering the largest suite of AI-ready real estate-focused digital solutions.
What are the key products in the AbsoluteCX ecosystem?
The AbsoluteCX ecosystem includes 14 ready-to-deploy products, seamlessly integrated into Salesforce’s Data Cloud and Marketing Cloud, offering fast implementation, cost-effectiveness, and deep domain expertise.
How does BEAT AI enhance real estate solutions?
BEAT AI, Insomniacs’ proprietary intent-mapping engine, provides customer propensity insights, marketing mix prediction, and hyper-personalization at scale, making it a powerful tool in the real estate sector.
What sectors does the new suite cover?
The new suite covers residential, commercial, redevelopment, and home loans, making it the most expansive real estate-focused Salesforce deployment globally.
Related News Articles
Luxury Redefined: Ceratec Group Unveils Presidential Towers in Ravet, Pune
Discover the epitome of luxury living with Ceratec Group's latest project, Presidential Towers, offering 2 and 3 BHK homes in the heart of Ravet, Pune.
Rexas Finance (RXS) Price Forecast: Will It Be a Top Performer in 2025?
Rexas Finance (RXS) is making waves in the financial sector with its innovative approach to asset management. From real estate to art and goods, RXS offers a user-friendly interface for seamless asset trading and management. This article explores the pote
Government Hikes: Ordinary Citizens Bear the Brunt in Karnataka
With a series of tax and price hikes, the Karnataka government is placing a significant financial burden on ordinary citizens. From fuel and liquor to milk and water, the costs are rising, while the government contemplates more increases in property tax,
Port Sector Development: Key Focus in My Third Term, Vadhavan Port Underway
In a significant push towards infrastructure development, the port sector has emerged as a key focus area in my third term. The work on the Vadhavan port has already begun, marking a crucial milestone in this initiative.
Women Lead the Charge in India's Real Estate Market
Women investors are increasingly making their mark in both residential and commercial real estate in India, shattering traditional gender barriers and driving market growth.
Housing Loans Reach ₹33.53 Trillion in Q2FY25: NHB
The National Housing Bank (NHB) reports that housing loans outstanding have reached ₹33.53 trillion in the second quarter of FY25, signaling a promising outlook for the housing sector.