IPL 2025 Ads: Food Brands Dominate, Key Sectors Lag Behind
A report by mFilterit reveals that Food & Beverage brands lead the advertising race during the first 50 matches of TATA IPL 2025, with the Services sector following closely. However, key sectors like Education, Real Estate, and Household Products remain underrepresented.
Ipl 2025AdvertisingFood BeverageMobile AdsTelevision AdsReal Estate NewsMay 22, 2025
As the IPL resumed last weekend following a brief suspension due to regional tensions, the data paints a vivid picture of how advertisers are targeting India’s split-screen audience—leveraging mobile’s immediacy for quick conversions and TV’s scale for sustained brand recall.
Impulse-driven brands have surged on mobile, where consumers are more likely to take real-time action. Among top mobile advertisers, Campa and My11Circle each commanded 8% of the total ad space, while Parle led Box Banner ads with a 13% share. DOLLAR took the lead in Aston Banners with 11%, indicating precise creative targeting. Service brands such as Zupee, iQOO, and Google also secured prime visibility.
Television, by contrast, saw a more balanced spread. Durable goods held 13% of the ad share, Banking & Finance 9%, and Auto 6%, in addition to heavy investments from F&B and gaming platforms. Box Banners dominated the TV format at 69%, followed by Aston Banners at 18% and L Banners at 12%. My11Circle led Aston Banner ads on TV with 15%, followed by PhonePe and MRF.
Despite the advertising boom, some major sectors have been notably absent. Education, Real Estate, Household Products, and Personal Accessories were underrepresented across both platforms, missing out on the IPL’s massive and diverse viewership. These gaps, experts say, reveal a missed opportunity in a tournament known for its deep regional reach and strong appeal among young audiences.
Frequently Asked Questions
What percentage of mobile ads during the first 50 matches of TATA IPL 2025 came from Food & Beverage brands?
36% of all mobile ads during the first 50 matches of TATA IPL 2025 came from Food & Beverage brands.
Which sector followed closely after Food & Beverage in mobile ads during the IPL 2025?
The Services sector followed closely after Food & Beverage, capturing 28% of mobile ads.
What is the share of Food & Beverage ads on television during the IPL 2025?
Food & Beverage brands held a 26% share of television ads during the IPL 2025.
Which brands led the mobile advertising on Box Banners and Aston Banners during the IPL 2025?
Parle led Box Banner ads with a 13% share, and DOLLAR took the lead in Aston Banners with 11%.
Which sectors were notably absent from advertising during the IPL 2025?
Education, Real Estate, Household Products, and Personal Accessories were notably absent from advertising during the IPL 2025.
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