JK RERA Warns Influencers Against Advertising Unregistered Properties After Comprehensive Inspections

JAMMU, Apr 30: Continuing its crackdown on unregulated real estate practices, the team of the Jammu and Kashmir Real Estate Regulatory Authority (JKRERA) conducted a series of comprehensive inspections across various ongoing and completed residential flat developments in Jammu. The inspections, led by the Authority’s enforcement team, targeted nine prominent locations to verify compliance with the Real Estate (Regulation and Development) Act, 2016 (RERA) and the Unified Building Bye-Laws (UBBL).

The Authority visited and inspected the progress on Trikuta Apartments, Trikuta Nagar (Sector-4), Nidesh Apartments, Trikuta Nagar (Sector-1), Royal Nest Apartments, Trikuta Nagar, Florence Apartment, Trikuta Nagar, Dream Home Apartments, Greater Kailash, Preety Day Apartment, Sainik Colony Extension (Chowadhi Road), Shanti Kunj Apartments, Sainik Colony (Near Ford Workshop), Imperial Apartment, ChanniHimmat, and Aerobera Resident Welfare Society, Channi Himmat (Sector-1).

During the site visits, the promoters and representatives were directed to submit all project-related documentation to the JKRERA office immediately. The Authority issued strict instructions for the developers to abide by the Unified Building Bye-Laws (UBBL), obtain necessary layout approval, and secure Environmental Clearances as required by law. The developers were reminded that once statutory formalities are met, registration with JKRERA is mandatory for all eligible projects.

Further, in a move to ensure transparency, the RERA team interacted directly with the residents of the apartments to understand the practical challenges and grievances they face. JKRERA has issued a public appeal to all the prospective homebuyers to invest only in RERA-approved projects to safeguard their financial interests and ensure legal protection.

The Authority also addressed the role of digital marketing in the real estate sector. Content creators and influencers present during the proceedings were explicitly directed to abstain from advertising any projects that are not registered with RERA. Furthermore, the Authority mandated that all such creators must register themselves as Real Estate Agents with JKRERA before promoting or facilitating the sale of any property.

Chairman J&K RERA, Satish Chandra, reiterated that any violation of the RERA Act or the Rules framed thereunder will attract strict penal action. He said that the Authority remains steadfast in its mission to foster accountability, protect homebuyers, and develop the real estate sector in the Union Territory of Jammu and Kashmir. Deputy Secretary Esha Chib, Town Planner JKRERA, Vitasta Raina, along with other officials of JKRERA, conducted the inspections.