London's Luxury Real Estate Developers Up the Ante with Botox and Wegovy
Amenities at London's most expensive new luxury housing developments are getting increasingly competitive.
Luxury Real EstateLondonAmenitiesBotoxWegovyChelsea BarracksReal Estate NewsJun 28, 2024
As luxury sales slow in the UK capital, developers are getting creative to attract buyers. According to a recent report from LonRes, sales of properties exceeding £5 million were down by more than 20% in May, making it the slowest May since 2017 for sales (excluding the 2020 pandemic year). Meanwhile, London mansions are being discounted by as much as 30%.
Focus on Health and Lifestyle
Consumers in this price bracket have come to expect more than just the apartment itself.
Frequently Asked Questions
What kind of amenities are luxury real estate developers in London offering to attract ultrahigh-net-worth buyers?
Developers are offering access to private members clubs, doctor services with Botox available via an app, and town cars to drive children to private schools.
How are luxury sales faring in the UK capital?
According to a recent report from LonRes, sales of properties exceeding £5 million were down by more than 20% in May.
What kind of services does Chelsea Barracks offer its residents?
Chelsea Barracks offers a partnership with Effect Doctors, a concierge medical service, as well as a 32,749-square-foot wellness space with a 25-meter swimming pool.
Why are developers offering hotel-grade services?
Developers are offering hotel-grade services to challenge hotels and persuade buyers to pick their development.
How much can the service charge at Chelsea Barracks add to the annual cost of a two-bedroom apartment?
The service charge at Chelsea Barracks can add over £22,900 to the annual cost of a two-bedroom apartment.
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