Maharashtra PMAY-U 2.0: Empowering First-Time Homebuyers with Affordable Housing
PNB Housing Finance Limited is making significant strides in the affordable housing sector in Maharashtra through the Pradhan Mantri Awas Yojana-Urban (PMAY-U) 2.0 scheme. The lender has sanctioned over Rs 1,530 crore for more than 10,000 eligible beneficiaries, aligning with the government’s “Housing for All” mission. This initiative aims to streamline access to homeownership for low- and middle-income households in semi-urban and emerging regions.
Through its Roshni Home Loans platform, PNB Housing Finance is targeting households previously underserved by formal credit channels. The lender’s extensive network in Maharashtra, comprising 47 branches, including 25 dedicated Roshni branches, facilitates outreach and personalized support for prospective borrowers navigating PMAY-U eligibility and interest subsidy benefits.
“Government initiatives like PMAY-U 2.0 are pivotal in transforming India’s housing landscape,” said an executive from PNB Housing Finance. “Our focus is to demystify documentation and enhance accessibility, particularly for self-employed and informal-sector borrowers, while supporting broader financial inclusion and urban development goals.”
To increase adoption, PNB Housing Finance is rolling out awareness campaigns across semi-urban districts. These campaigns include interactive sessions to explain eligibility criteria, loan processes, and subsidy mechanisms. By providing tailored guidance, the company aims to position itself as a reliable partner for first-time homebuyers, ensuring beneficiaries understand the benefits of PMAY-linked loans and the steps required to secure them.
Industry experts note that Maharashtra, with its dynamic real estate market and rising housing demand, represents a strategic growth segment for affordable housing finance. By extending credit in line with PMAY-U 2.0, PNB Housing Finance is enabling the creation of equitable, inclusive living opportunities that complement sustainable urban planning priorities. The lender has also strengthened its digital infrastructure to facilitate seamless loan processing, enhancing user experience through an omnichannel approach.
A recent credit rating upgrade from ‘IND AA+’ to ‘IND AAA’ by India Ratings reflects improved asset quality and robust financial health, positioning the company to scale its lending ambitions. Looking ahead, PNB Housing Finance plans to expand its loan book to ₹1 lakh crore by FY27, using PMAY-U 2.0 as a critical lever for inclusive housing-led growth.
With these efforts, thousands of families in Maharashtra can realistically pursue homeownership, supporting the government’s objectives of social equity, financial inclusion, and sustainable urban development. PNB Housing Finance’s commitment to PMAY-U 2.0 is not just a business strategy but a mission to create a more equitable and inclusive housing landscape in Maharashtra.
