Marathon Realty Achieves Impressive Sales Milestone at NeoHomes in Bhandup

Marathon Realty, one of Mumbai’s leading real estate developers, has recorded a significant sales milestone at NeoHomes – its Bhandup-based residential development. The company sold 100 homes in a span of just 3 days following the launch of a new wing at Marathon NeoHomes – NeoValley Narmada in Bhandup. The sales value of the sold inventory stands at approximately ₹60 crore.

The swift sales momentum highlights Bhandup’s emergence as a residential hub due to its excellent connectivity via Central Railway, LBS Marg, the upcoming Metro Line 4, and the Eastern Express Highway. The launch also underlines a wider market need: more housing within the city that is affordable, well-planned, and built by a trusted name. As homebuyers look to stay within Mumbai while still finding value, developments such as NeoHomes are seeing strong interest from end-users. Nearly 80 per cent of buyers at NeoHomes are first-time homeowners. Upgraders account for around 15 per cent, while investors make up the remaining 5 per cent, signaling a clear shift towards genuine homeownership.

Kaivalya Shah, Director, Marathon Nextgen Realty Ltd, said, “The response to our Bhandup launch reflects a clear need in the market. Mumbai needs more homes within city limits that are practical, accessible, and backed by trust. That is what we are building with NeoHomes. We see this as a long-term opportunity to build more of the housing the city genuinely needs.” The newly launched tower offers Studio, 1BHK, and 2BHK homes ranging from 191 sqft to 476 sqft. The flats are optimally designed with the modern, urban family in mind, with unique features such as two bathrooms in select 1BHK units. The amenities on offer, like a gym, studio, terrace garden, and more, also address the aspirational needs of homebuyers.

Marathon NeoHomes is part of Marathon Realty’s larger vision for Bhandup, where the company has already launched 6 projects, sold over 1,800 homes, and delivered over 600 homes across 3 projects. With a broader proposed development of over 100 acres in the area, Marathon continues to see Bhandup as an important part of Mumbai’s residential growth story.

With NeoHomes, Marathon Realty remains focused on creating homes that respond to the realities of city living — homes that are functional, accessible, and relevant to what Mumbai homebuyers are looking for today.

About Marathon Realty

Marathon Realty is one of Mumbai’s leading real estate developers, with a track record of over five decades in the city. The company has delivered more than 100 projects across residential and commercial real estate and is currently building offices, luxury residences, affordable housing, and townships across the Mumbai Metropolitan Region. Marathon Realty focuses on creating spaces that respond to the needs of modern urban life, with an emphasis on design, transparency, and long-term value.