Mumbai Founder Encourages Employees to Pursue Side Hustles for Personal Growth
Vedika Bhaia, founder of The Growth Square & Social Capital, supports her employees in developing side ventures, viewing it as a key measure of leadership success.
Side HustlesLeadershipEmployee GrowthFreelancingPersonal DevelopmentReal Estate MumbaiJun 08, 2025
In a recent LinkedIn post, Bhaia stated that she supports her team members in developing freelance ventures alongside their main roles. While her agency currently provides their primary income, she expressed a hope for her companies to one day become their employees' 'side-hustle.'
'If my team isn't growing, pushing boundaries, or building their personal brand, then I've failed as a founder,' Bhaia wrote. She views any lack of employee growth as a direct reflection of her leadership.
Challenging the idea that 'loyalty = working at one place forever,' Bhaia highlighted several benefits of side hustles for today's workforce:
Side hustles make you tougher: They build resilience and adaptability.
Multiple income streams keep you safe: Providing financial security.
Different experiences help you grow faster: Broadening skills and perspectives.
Passion projects keep you from burning out: Maintaining enthusiasm and preventing monotony.
She also shared her satisfaction in seeing team members launch successful companies, stating, 'there's no better feeling than knowing I played a small part in their journey.' She acknowledged that this approach sometimes means talented individuals move on to pursue larger aspirations.
For Bhaia, this aligns with 'the whole point of leadership: To help people become so good that they can dream beyond their walls?'
On LinkedIn, users lauded Bhaia's fresh perspective on leadership.
'Love this take on leadership! More people need to hear this out LOUD!' commented Arwa Katib. Another user, Arya Madan, said, 'Vedika absolutely love this, what a fresh perspective!' 'This culture is pure love, where growth is rooted in trust, not control. So refreshing to see leaders who genuinely want their team to outgrow them,' added Feroz M.
Frequently Asked Questions
What is Vedika Bhaia's main company?
Vedika Bhaia is the founder of The Growth Square & Social Capital.
Why does Vedika Bhaia encourage side hustles?
Vedika Bhaia encourages side hustles because she believes it fosters individual growth and is a key measure of leadership success.
What are some benefits of side hustles according to Vedika Bhaia?
Some benefits of side hustles include building resilience, providing financial security, broadening skills and perspectives, and maintaining enthusiasm.
How does Vedika Bhaia view the concept of loyalty in the workplace?
Vedika Bhaia challenges the idea that loyalty means working at one place forever. She believes that helping employees grow and pursue larger aspirations is a sign of successful leadership.
What is the reaction to Vedika Bhaia's approach on LinkedIn?
Users on LinkedIn have praised Vedika Bhaia's approach, commending her fresh perspective on leadership and the culture of trust and growth she fosters.
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