Mumbai's Digital Billboards to Face Stricter Regulations: BMC Imposes 11 PM Shutdown
Mumbai's digital hoardings to be shut down by 11 PM, BMC forms special squad to regulate outdoor advertising
MumbaiDigital HoardingsOutdoor AdvertisingBmcRegulationReal Estate MumbaiJun 13, 2024
The decision was taken during a meeting with senior government officials, where BMC authorities expressed concerns about the rapid proliferation of digital hoardings in the city. To ensure compliance with the new regulations, a special squad has been formed to recommend the cancellation of licences for hoardings that exceed the 11 PM deadline.
In May, the BMC established a committee to formulate comprehensive guidelines for outdoor advertising in Mumbai. The committee, consisting of members from IIT-B, environmental experts, the joint commissioner of police, and civic officers, aims to consider aesthetic, economic, and regulatory factors in its guidelines. During the inaugural meeting of the committee, it was agreed that no new permits would be issued for digital hoardings in the city until the committee finalises the guidelines.
The BMC's move is a significant step towards regulating the digital advertising landscape in Mumbai. With the city's rapid growth and development, it is essential to ensure that outdoor advertising does not pose a threat to public safety.
Brihanmumbai Municipal Corporation (BMC) is the municipal corporation of Mumbai, the financial capital of India. The BMC is responsible for providing various public services, including infrastructure development, healthcare, education, and sanitation, to the citizens of Mumbai.
Frequently Asked Questions
What is the new regulation for digital hoardings in Mumbai?
The Brihanmumbai Municipal Corporation (BMC) has mandated the shutdown of digital hoardings by 11 PM.
Why has the BMC introduced this regulation?
The BMC has introduced this regulation to reduce distractions for motorists and promote a safer driving experience.
How many digital hoardings are affected by this regulation?
The regulation affects 67 digital hoardings in Mumbai.
What is the purpose of the special squad formed by the BMC?
The special squad has been formed to recommend the cancellation of licences for hoardings that exceed the 11 PM deadline.
What is the objective of the committee established by the BMC?
The committee aims to formulate comprehensive guidelines for outdoor advertising in Mumbai, considering aesthetic, economic, and regulatory factors.
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