Rahul Mishra’s Masterpiece: A Living Museum of Couture in Mumbai
Rahul Mishra’s new flagship boutique at Mumbai’s historic Horniman Circle is a 7,500 sq. ft. living museum that immerses visitors in the world of couture, handwork, and storytelling.
Rahul MishraMumbaiFlagship BoutiqueCoutureHandworkReal Estate MumbaiAug 22, 2025
Conceived in close collaboration with architect and designer Rooshad Shroff, the space redefines what a flagship can be. It’s an immersive journey into Mishra’s world, where embroidery and narrative design leap off the garments to inhabit the architecture itself.
“When we were approached to design Rahul Mishra’s flagship boutique, we knew the space had to transcend conventional retail design,” says Shroff. “It couldn’t simply be a backdrop for garments, it needed to become a physical extension of Rahul’s universe, one that immerses visitors in the tapestry of storytelling and craftsmanship that defines his work.”
The journey through the flagship unfolds like a book. Step inside and you’re greeted with a gallery that offers glimpses into Mishra’s inspirations—sketches, muslin swatches, and botanical embroideries, before giving way to sculptural mannequins, embroidered walls, and immersive rooms themed around the natural worlds that often recur in his collections. Botanical gardens, fluttering insects, and avian motifs are reimagined as tactile experiences—wood marquetry, handwoven carpets, inlaid embroidery, etched marble, and bespoke lighting that extend couture into architecture.
The crescendo comes in the final chamber, though. A soaring gallery where hand-crafted metal birds appear frozen mid-flight, their motion mirrored in marquetry motifs along the walls.
From archival drawings and embroidery swatches to dried flowers and motifs transformed into objects of art, most of what inhabits the store was created within the Rahul Mishra studio itself. Mishra reflects on the creation of the boutique as “a slow, almost meditative process”, which was less about constructing a store and more about composing a living museum, one that breathes and evolves with time, just like the collections it holds. “It is our largest store yet, but also one of the most personal, because it speaks to our shared belief in storytelling, silence, and the power of handwork.”
Where: Ground Floor, City Ice Building, Opposite Reserve Bank of India, Kala Ghoda Mumbai – 400001
Frequently Asked Questions
What is the size of Rahul Mishra's new flagship boutique in Mumbai?
The new flagship boutique spans 7,500 sq. ft.
Who designed the new flagship boutique for Rahul Mishra?
The boutique was designed in collaboration with architect and designer Rooshad Shroff.
What kind of experience does the boutique offer to visitors?
The boutique offers an immersive journey into Rahul Mishra’s world, with every wall, surface, and corner telling a story of couture, handwork, and imagination.
What are some of the thematic elements found in the boutique?
The boutique features immersive rooms themed around natural worlds, including botanical gardens, fluttering insects, and avian motifs.
Where is the new flagship boutique located?
The boutique is located at the Ground Floor, City Ice Building, Opposite Reserve Bank of India, Kala Ghoda, Mumbai – 400001.
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